Category Archives: Content Marketing

5 B2B Marketing Myths Debunked

Marketers find no shortage of advice online about marketing best practices, marketing trends, and marketing do’s and don’ts.  In an ever changing environment, a lot of this advice is outdated within a matter of months. There are some pieces of advice, however, which are not and will not ever be true.  We’ve listed them here. Read more

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How a Strong Brand Identity Creates Strong Marketing Campaigns

The average internet user sees thousands of ads a day.  They pop up in the corners of social media sites, they show up in sliders above websites and they stack up in inboxes.  The odds of a marketing campaign getting strong visibility become increasingly difficult for marketers in this digital age, so what makes the difference between a campaign with wild success and a campaign that flops?  Most marketers will tell you it all starts with a strong brand identity. Read more

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How to Create Meaningful Relationships this Holiday Season with Your Viewers

The holiday season is the perfect time for businesses to draw in new clientele.  Promotions, seasonal products and other perks generate a high volume of leads for a business and attract new customers. This year, extend your customer relationships past the holidays. Once you’ve drawn in the newbies, keep them! Keep in touch with them through productive, targeted marketing to bring them back to your stores.  By paying attention to these tactics, you will retain new customers and strengthen relationships with old ones. Read more

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5 Digital Marketing Ghosts that will Come Back to Haunt You

You probably don’t remember the corner you cut when you originally set up your digital marketing strategy.  In fact, there were probably a few things you either neglected or swept under the rug due to cost or some other factor that made it unappealing at the time.  Sometimes we get away with things, but other times, these digital marketing mishaps will come back to haunt you.  They might not kill your business, but they will probably cause more work to fix than they would have if you’d just taken care of the task originally.  If you’re just starting out, stay ahead of these 5 digital marketing ghosts that will no doubt come back to haunt you. Read more

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Marketing Automation: Must Have or Maybe Not?

The key to a successful marketing strategy is to create solutions for your specific business. What will work best for you? And how?  These are questions your marketers should address before implementing any tool in a marketing strategy.  Marketing automation is a tool that many think dominates the marketing mix.  As leads become more frequent and harder to keep track of, marketing automation is a popular option for marketers to turn to.  It’s is used by companies of all shapes and sizes and may seem like the holy grail of marketing, but it’s important to know the basics before you leap in. Read more

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How to Measure Your Content Marketing ROI

How to Measure Your Content Marketing ROI

Content marketing – a combination of storytelling, technology and advertising – can potentially benefit your company in a number of different ways. Creating and distributing high-quality content can help you attract your target audience, retain current customers, build your brand, and more. Read more

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