The holiday season is the perfect time for businesses to draw in new clientele. Promotions, seasonal products and other perks generate a high volume of leads for a business and attract new customers. This year, extend your customer relationships past the holidays. Once you’ve drawn in the newbies, keep them! Keep in touch with them through productive, targeted marketing to bring them back to your stores. By paying attention to these tactics, you will retain new customers and strengthen relationships with old ones.
Engaging Content
Whether it’s in an email, on your website or stuck up on your wall in store, the way you word things is important. Your content should be appropriate for the type of service or product you provide and should carry a consistent message across all platforms to solidify your brand. Big and bolded promotional material isn’t always the best way to capture your audience. Emails need subject lines that will grab the attention of the reader. You have to decide what type of messaging is going to be most well-received, which brings us to our next point.
Know your target audience
In order to create content, sell your business or generate any type of success, you have to understand who you are speaking to. Simple as it may sound, you absolutely have to get to know your target audience when creating relationships with customers and viewers. This means doing a little bit of research about who specifically you are trying to reach. Their age and demographics matter because they determine the type of content you publish on your website. Find common characteristics and popular platforms among the group to best address them. Recognize the patterns between your customers and create a strategy from there.
Know your Information
The holiday season is busy for businesses and those who shop there, so when someone has a question, it’s essential that you have the answer. Whether this is through an actual person or online support, make sure you are equipped to answer anything that may come your way promptly. If your website has multiple pages, make a clear and easy way for viewers to find a contact page. It may also be helpful to provide some FAQs. A knowledgeable business is likely to receive positive feedback and retain customers.
Many businesses see changes during the holiday season, but if you can create simple incentives to keep your viewers and customers coming back, your leads will soon turn into conversions, and your converters will turn into repeat converters. Traffic Jams enables businesses both big and small increase lead generations and conversions to steadily grow. Contact us today for more information about how you can maintain and increase your relationships with viewers today.
