Category Archives: Content Marketing

You probably don’t remember the corner you cut when you originally set up your digital marketing strategy.  In fact, there were probably a few things you either neglected or swept under the rug due to cost or some other factor that made it unappealing at the time.  Sometimes we get away with things, but other times, these digital marketing mishaps will come back to haunt you.  They might not kill your business, but they will probably cause more work to fix than they would have if you’d just taken care of the task originally.  If you’re just starting out, stay ahead of these 5 digital marketing ghosts that will no doubt come back to haunt you. Read more

Content marketing – a combination of storytelling, technology and advertising – can potentially benefit your company in a number of different ways. Creating and distributing high-quality content can help you attract your target audience, retain current customers, build your brand, and more. Read more

Trust is important in any relationship, including the one between a company and its customers. People won’t buy your products or use your services if they don’t trust you to act in their best interests. Read more

It’s almost the beginning of a new year – a time when many people consider how they can get closer to accomplishing their personal and professional goals. If you’re looking for ways to make 2016 the best year yet for your company, you might want to evaluate your content marketing strategy. Read more

Content marketing – a combination of storytelling, technology, and advertising – offers numerous benefits for businesses, such as current customer retention, increased sales, brand building, increased visibility, and more. It’s a great way to attract your desired audience and acquire them as customers. The first step to successful content marketing, though, is knowing who your audience is. Read more