Since the inception of the Internet, there has been a need to categorize the information contained on it. For businesses, search engine optimization (SEO) serves as the link between this information and the users searching for it. The main purpose of SEO is simple – to optimize a web page so that users can find it. But over time, the methods of achieving this have changed. Read more to learn about some key differences that have occurred in SEO strategy over time.
We use Google for everything. From finding the next restaurant we will eat at, to hiring a plumber (and everything in between) these journeys often start with a simple web search. But what factors affect the results shown to the user? Search engine optimization (SEO) plays a huge role in what pages platforms show first, but what about the aspects that are out of a company’s control? Read on to learn about 4 factors that influence your search result.
SEO is essential to any business that expects to flourish in the modern age. A company may offer exceptional service, but users must be able to find a brand in Google’s SERP (search engine results page) or all that business potential is wasted. While Google’s algorithm is largely secretive, there are many tips and tricks to boost search ranking. One important factor is linkbuilding, or increasing the number of links on other webpages (inbound, or backlinks) that point toward your own.
Many businesses and brands, from Fortune 500 companies to small-business owners, realize the need for good SEO and the potential benefits they can get with respect to brand awareness and exposure. SEO is a vital component in improving a business’s visibility and overall searchability online – but does it offer any additional value for businesses aside from increased exposure? Why is SEO such an important part of digital marketing strategies?
In today’s digital marketing world, trends and tools are constantly evolving and changing to appeal to the consumer – whether that be through social media, internet, television, or third-party applications (and this is just touching the surface). While the need for marketing has been and always will be essential – the way that businesses market their products and services, as well as what platforms they’re using, has changed drastically.
We use Google daily. When we need to know something quick, it’s the first resource we think of. Have you ever wondered how Google determines what information and which sites to present to you first? Often, we supply even the vaguest of terms and still receive detailed and helpful search results that get us the answers or information we want.
So how does Google do it? Algorithms. These algorithms search for key components or material from web pages and organizes them into relevant search results. For many new or smaller businesses, hacking these algorithms can be a bit difficult. The easiest place to start is through Search Engine Optimization (SEO). SEO is an organic way to give your brand the boost it needs and to refine your search result placement.
Here are 3 ways to improve your SEO results and bring your website to the top of a search:
Images are a great way to keep your audience interested. Approximately 65% of individuals are visual learners, meaning they search for visuals or remember things best from visual representations. This is your chance to appeal to both audiences. Make sure that your image is relevant to your company and the page it’s on. The size of the images you use can also make or break user interaction with your site. Larger images don’t only take away from the meat and potatoes of your site, but they also take longer to load. Always remember the 8-second rule: if your site takes longer than 8 seconds to load, 50% or more of visitors will leave.
Another essential to differentiating your page amongst others is the use of keywords. This one might sound simple but take this into consideration. Is what your sharing revolutionary? Have others already discussed the topic? Most likely, yes. Find a way to tie keywords together in a way that connects similar topics or take advantage of new hot topics. If you’re one of the first to share insight on a new topic, you’ll have a competitive advantage over others late to the trend.
With over 2.5 billion people in the world owning a smartphone, mobile web pages have become increasingly relevant. If your website isn’t mobile friendly, a good majority of your audience may turn away and search for another site that is. Most website building platforms allow you to toggle between both and offer simple and easy to use layouts that make it easy for people to find what they’re looking for. Always make sure that your website performs well on a mobile device, and that everything formats correctly. If it’s all out of order and scattered, you risk losing all connections with your mobile audience.
If you follow these three tips, you’ll have a head start in optimizing your search engine results. Though there are more helpful tricks and benefits that SEO can have to your web page, starting here will help you establish your brand and increase your engagement.
At Traffic Jams, we specialize in web design, SEO, social media and content creation. If you’re searching for more ways to improve your SEO performance and increase your visitor’s engagement, give us a call at (855) 859-9998 or email us at email@example.com.