In any company or organization, the sales process starts with marketing. Potential customers and prospects are first exposed to your products and services through marketing outreach. As more and more consumers turn to online research and engagement, the content on your website is more crucial than ever.
Creating the right content that will drive sales and engage your specific target audience can be tricky. That’s where Content Analytics come into play. Content Analytics are extremely important because they provide the sales and marketing team with data driven insight on the return on investment that their website’s content delivers. We provide our clients with answers to questions like:
- What mediums of communication work best to reach your target audience?
- How engaged is your audience on your website or on social media?
- What content is most influential on your website?
- Where is your website’s traffic coming from?
- How much time are prospects spending on your website?
- What companies are visiting your website?
Why are these questions important? According to Google, 70 percent of prospective customers and clients contact a business directly from search results. If your business doesn’t know the amount leads coming from web conversions you’ll have difficulty understanding what keywords your prospective clients are searching for and how to efficiently budget your money and your time into your online marketing efforts.
With the above information, the marketing team and sales representatives can work cohesively to produce content that is both attention-grabbing and informative for their prospects. In addition to receiving this data, you’ll also receive contact information for potential leads including their name, title, address, phone number and email.
At Traffic Jams, we provide our clients with full-service Content Analytics. You’ll receive monthly reports that cover everything from social media outreach to visitor acquisition information. We also provide SEO plans to boost your business and increase your rankings on search engines like Google, Bing and Yahoo!. Call us today at 847-440-1200 to speak with one of our marketing consultants.