We use Google daily. When we need to know something quick, it’s the first resource we think of. Have you ever wondered how Google determines what information and which sites to present to you first? Often, we supply even the vaguest of terms and still receive detailed and helpful search results that get us the answers or information we want.
You’ve most likely realized at this point that internet marketing involves much more than just, well, marketing. With Google and other search engine algorithms measuring your credibility and worth, internet marketers have to appeal to both machines and humans to succeed. Website responsiveness addresses both of these parties. It is so important that without a responsive website, your marketing efforts will mean nothing.
For business executives today, customer experience is the “modern competitive battlefield,” according to Gartner. In fact, 89 percent of marketers compete mainly in the realm of customer experience, which Gartner defines as moments that come together to either bolster or weaken a customer’s loyalty to and preference for a company or brand.
Even though you show love to your web viewers all year long, Valentine’s Day is the perfect time to do a little something extra. If your website isn’t quite receiving the kind of attention you had hoped for, know that your content is most likely not the problem. There are many elements that go into creating a popular website, and there are plenty of things you can do to catch the eye of a few viewers. So forget the boxed chocolates and candies. This Valentine’s Day, be sweet to yourself and your viewers with a few tweaks to your site that are sure to attract all your different types of onlookers.
The first step to branding your business is deciding exactly what the message is that you want to convey. Once you’ve decided on the message you want to send and the emotions you want to evoke- the next step is deciding exactly how you’re going to do so. There are a large variety of ways to brand your business, all of which ultimately point back to your logo, website design, and product. With that being said, one of the most important and foundational components of branding is which colors you decide to use to brand your business. People see color before they have the chance to absorb anything else. Not so surprisingly, different colors evoke different emotions and yield different results of how people see brands.
Perfecting your digital marketing strategy isn’t just about social media and other off-page SEO factors. A lot of how your website ranks is how your website design is optimized for SEO. Although web design may just seem like an aesthetic factor of your brand, it actually has a lot to do with your site’s impressions and conversions. Here are some common web design mistakes that are made that lower your site’s traffic: