In today’s digital marketing world, trends and tools are constantly evolving and changing to appeal to the consumer – whether that be through social media, internet, television, or third-party applications (and this is just touching the surface). While the need for marketing has been and always will be essential – the way that businesses market their products and services, as well as what platforms they’re using, has changed drastically.
Small businesses often overlook the importance of establishing an online identity. As more and more people search for local services online, it’s critical for your business to have a digital presence.
A strong online presence leads to higher traffic and increased customer loyalty—not to mention credibility.
While managing your company’s online identity can seem too daunting a task, you certainly don’t have to be an IT professional to get your business online.
Here are four effective tips to improve your businesses’ digital identity.
1. Choose a responsive web template.
You don’t have to be a web designer to launch a simple and responsive website that gets the job done. Site builders like WordPress, Squarespace and Wix offer customizable templates for any business.
When choosing a template, look for responsive ones. A responsive design “responds” to the user’s needs based on their devices. Simply put, your website needs to look the same whether viewed on a computer, smartphone or tablet. Besides offering a seamless customer experience, the benefits of responsive web design include:
- Faster page loading times
- Stronger search engine optimization (SEO)
- Increased conversion rate
2. Establish a social media presence.
With two-thirds of Americans on Facebook, it’s one of the best places to establish your small businesses’ online identity. Your Facebook page features important information such as location, directions, hours and product information. Creating a company page also means access to Facebook Insights, so you can better understand your target audience and cater your messaging towards them.
Despite hundreds of social platforms on the market today, creating an account for your small business doesn’t have to be overwhelming—and you certainly don’t have to be present on all of them. In fact, focusing on one or two platforms is ideal for sending out a clear message.
3. Create a company blog.
Communicating with your customers through a company blog not only increases your online visibility, but it drives traffic to your website. Creating original content centered on your product, brand or business is also an effective way to develop meaningful customer relationships.
It’s important to update your blog frequently, or you risk looking like you’ve gone out of business.
4. List your business in online directories.
Your business is more visible than ever; if you make it that way. Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky.
Facebook emerged originally as the giant hub for social networking and then for business networking. But as other platforms began to grow, the role of Facebook in the business marketing mix got a little skewed. Long story short, Facebook marketing is still effective. However, just like all marketing strategies, your Facebook page requires regular maintenance to both reach and impact your audience.
Know the Essentials
Your address, your hours and your business description are all vital to your page. Think of the essentials as the quick answers to your FAQs. Your Facebook page is like a search browser; when you search a business in Google you are provided with basic information and directed to more information when you click links. Facebook, in that sense, is similar.
Facebook algorithms filter content to what it thinks its users want to see. It processes a user’s activities like likes, shares and comments along with their preferences to create a personalized feed it thinks that user would prefer. Your content will have a higher likelihood of popping up on your audience’s feed if you utilize trending topics or audience interest. Create posts that incorporate your business message and a trending topic. Tag relevant people in your posts and create public events for more reach.
Make it Visual
Social media is increasingly accessed on mobile devices, which limits the amount of space you have available for advertisement. To stand out on a mobile news feed, make your post visual. Create a graphic that takes up your entire space in the feed and attach a link so that users can redirect to your website when they click on the visual.
Post with Purpose
Visibility and credibility go hand in hand. When you’ve gotten yourself in front of your audience it is crucial that your content gives them a reason to click it. Facebook posts should provide relevant information that pertains to business objectives. These posts must also be conveyed to an audience in an engaging way. There is a fine line between posting regularly and over-posting, so pay attention to your target audience’s patterns and responses to posts to find your optimum post amount.
Promote your Facebook
After you’ve gone through the work making your page relevant on a Facebook feed, promote your page outside of the site. Make your page easy to find by creating a button on your website that links to your Facebook page. You can also include your Facebook link in a tab in your email signature. Link your social media accounts together so that you when you’ve posted on one platform, the post is visible from others. Make your page as easy to access as possible so your audience can quickly reference it.
When you know how to make the most of your platform, you’ll begin to see your marketing efforts pay off. By maintaining a Facebook page that updates regularly with useful and engaging information, your audience will take notice. Traffic Jams’ social media marketing strategy focuses on desired outcomes by creating a plan unique to business objectives. Contact us at (855)599-9998 or fill out our contact form to learn more about your business’s place in the Facebook marketing world.
Every marketer has their go-to tools they use to keep their social media up and running. We mix and match these tools according to our biggest needs but we’re always on the lookout for something better. Whether you use all social media platforms or just a few, here’s a list of 10 social media tools every marketer is definitely thankful for this holiday season.
Hootsuite streamlines your posting process by letting you post and schedule upcoming posts to multiple platforms from one place. It keeps track of your accounts and allows you to collect data in one manageable space.
Like Hootsuite, Buffer saves you time by allowing you to post all of your content from one site. The analytic tools and clean web design make it an appealing option for anyone looking to capitalize on efficiency.
Feedly integrates with Buffer, making the two together a power tool. It collects information pertinent to your industry to help shape your social media posts for optimal engagement and reach. This way, you generate the most leads possible off every post you create.
Recycling old content is a great marketing tactic, but sometimes it’s hard to know what and when to post your old stuff. Edgar helps you by categorizing your content and helping you find content that could get more exposure. This way, you are sure to get the most of every piece of content you own.
Cyfe is the hub for all reports related to SEO, brand mentions, Google Analytics and AdWords. You can customize your dashboard to include specific reports to store the most important data to your campaigns.
Understand who your followers are. SocialRank helps you sort, filter and engage with your followers based on parameters you set. Once you have these groups, you can alter your marketing campaigns to best reach your most important groups.
Visual content is a huge part of social media. It also happens to be the most difficult for many marketers. Canva makes you look like a natural graphic designer, even if you don’t have any idea what you’re doing.
Easy to navigate and easy to use, Bitly optimizes your links to make for immediate tracking and measuring to provide analytics for your website or campaigns. It provides simple answers as to where your website traffic is coming from so you can measure your success.
For all your marketing needs, contact Traffic Jams today at (855)599-9998 or fill out our contact form. We have experience helping businesses of all sizes find the marketing plan that is best for them to succeed and grow, and we can help your business reach its goals too.
Social media is a tricky tool in the business world. If used properly, it can boost the rate of success for a small business. If it’s done poorly, a business will definitely see the effects. In a world heavily connected to the internet, a virtual presence is necessary for a small business to thrive. And while there are certainly some existing tools that make communication easier for businesses, one must be careful in how these tools are used. Hashtags can link a company to the right audience, but #hashtagsonhashtags about how much you #lovehashtags can send the wrong impression to your targeted audience. Take a look at some of our do’s and don’ts for businesses utilizing the social media world.
Be active across your accounts: Businesses who regularly post content maintain a fresh face in their virtual world and remain available to their audiences. Activity on social accounts creates a window of communication between audience and business, and dead accounts do nothing to boost a business’s reputation or credibility.
Post so often that your audience ignores you: We all have that one friend who posts too many selfies, who tells you way too much about their day, or who sends you completely unnecessary advice via social media. Don’t be that friend. Your open window of communication will immediately close; either because you’ve been deleted or your posts have become white noise on your audience’s feed.
Create and post relevant content: By creating original content, your business sends a strong message to your audiences that portrays your brand identity. Here is where you have a chance to show personality, connect with other brands, and show the audience what your business is about in a manner in which you choose, because you created the content. Make your content selections carefully so it both coincides with the platform it is voiced across and sends the intended message to everyone involved.
Post unnecessary or irrelevant content: While your business has the freedom to connect with many different businesses or ideas and relate it back to the company, there is content that is detrimental to your social media campaigns. Stay away from posts that offer no value to your campaign, and make sure posts don’t include content that annoys or is unnecessary to your audience. This can range from watching the subject of your content to your use hashtags.
Choose platforms that effectively deliver your message: Think about the nature of your business and the goals you are trying to accomplish. Social Media is not a one-size-fits-all forum; different platforms are better suited for different types of messages. Know your target audience’s demographics and which platforms they are most likely to spend time on, and research which type of platform your message would best be sent across.
Be afraid to change your tactics to get the best results: Social media platforms continually change and so should your social media campaign. From new and improved algorithms to changes in purpose, social media platforms and their effectiveness change often. The most successful social media accounts morph with the sites.
If you’re looking to create a dynamic social media presence, Traffic Jams can help. Contact us today by calling (855)599-9998 or fill out our contact form. Our experienced professionals will help you create a plan best suited for your individual business needs.
If a banner ad or billboard urges you to buy a product, you might dismiss it as a blatant and not necessarily honest effort by advertisers to make a sale. But if your closest friends start praising a certain brand and recommending it to you, you’ll probably pay more attention and trust their opinions.
The power of word-of-mouth marketing versus traditional advertising has led more and more brands to invest in a new strategy: influencer marketing, which involves turning people your prospective customers like and trust (and who often have an established following on social media) into ambassadors for your brand.
This type of marketing has become the fastest growing online customer acquisition strategy and delivers a considerable return on investment, according to a March 2015 survey of marketers conducted by Tomoson, a software as a service company focused on blogger and influencer outreach. The survey found 59 percent of marketers planned to increase their influencer marketing budgets during the coming year, and businesses make $6.50 for every $1 they spend on influencer marketing.
Successful influencer marketing requires strategic thinking and careful consideration of who you’re targeting and what you’re trying to achieve. Here are four tips for businesses looking to form partnerships with influencers to attract potential customers.
1. Identify your audience’s influencers. Finding the right influencers to promote your brand isn’t just about pinpointing the person with the most followers on Twitter. It’s important to consider not only an influencer’s reach (number of followers) but also their followers’ characteristics, according to MarketingProfs. Their followers’ demographics should align with your profile of your target market/audience.
MarketingProfs also advises creating an influencer archetype to help you define your ideal brand ambassador. You’ll want to consider quantifiable factors such as reach and how the influencer’s message is shared within communities in addition to demographics such as their age, location, and interests.
2. Create a written influencer agreement.