Whether you have a personal or business social media account, hashtags play a significant role in boosting your online presence. SEO keywords can be described as keywords or short phrases that help people find a website using a search engine. Similar to SEO keywords, hashtags are designated keywords that get your or content discovered by other users to find information on a specific topic.
Advertising your business using SEO and social media is necessary, but it also opens your business to criticism, especially with rating and review websites such as Yelp, Google Reviews, Amazon, Angie’s List, Facebook Reviews, TripAdvisor, etc. With these review sites acting as the new word of mouth, it’s especially important to have a strong digital reputation.
In today’s digital marketing world, trends and tools are constantly evolving and changing to appeal to the consumer – whether that be through social media, internet, television, or third-party applications (and this is just touching the surface). While the need for marketing has been and always will be essential – the way that businesses market their products and services, as well as what platforms they’re using, has changed drastically.
Small businesses often overlook the importance of establishing an online identity. As more and more people search for local services online, it’s critical for your business to have a digital presence.
A strong online presence leads to higher traffic and increased customer loyalty—not to mention credibility.
While managing your company’s online identity can seem too daunting a task, you certainly don’t have to be an IT professional to get your business online.
Here are four effective tips to improve your businesses’ digital identity.
1. Choose a responsive web template.
You don’t have to be a web designer to launch a simple and responsive website that gets the job done. Site builders like WordPress, Squarespace and Wix offer customizable templates for any business.
When choosing a template, look for responsive ones. A responsive design “responds” to the user’s needs based on their devices. Simply put, your website needs to look the same whether viewed on a computer, smartphone or tablet. Besides offering a seamless customer experience, the benefits of responsive web design include:
- Faster page loading times
- Stronger search engine optimization (SEO)
- Increased conversion rate
2. Establish a social media presence.
With two-thirds of Americans on Facebook, it’s one of the best places to establish your small businesses’ online identity. Your Facebook page features important information such as location, directions, hours and product information. Creating a company page also means access to Facebook Insights, so you can better understand your target audience and cater your messaging towards them.
Despite hundreds of social platforms on the market today, creating an account for your small business doesn’t have to be overwhelming—and you certainly don’t have to be present on all of them. In fact, focusing on one or two platforms is ideal for sending out a clear message.
3. Create a company blog.
Communicating with your customers through a company blog not only increases your online visibility, but it drives traffic to your website. Creating original content centered on your product, brand or business is also an effective way to develop meaningful customer relationships.
It’s important to update your blog frequently, or you risk looking like you’ve gone out of business.
4. List your business in online directories.
Your business is more visible than ever; if you make it that way. Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky.
Facebook emerged originally as the giant hub for social networking and then for business networking. But as other platforms began to grow, the role of Facebook in the business marketing mix got a little skewed. Long story short, Facebook marketing is still effective. However, just like all marketing strategies, your Facebook page requires regular maintenance to both reach and impact your audience.
Know the Essentials
Your address, your hours and your business description are all vital to your page. Think of the essentials as the quick answers to your FAQs. Your Facebook page is like a search browser; when you search a business in Google you are provided with basic information and directed to more information when you click links. Facebook, in that sense, is similar.
Facebook algorithms filter content to what it thinks its users want to see. It processes a user’s activities like likes, shares and comments along with their preferences to create a personalized feed it thinks that user would prefer. Your content will have a higher likelihood of popping up on your audience’s feed if you utilize trending topics or audience interest. Create posts that incorporate your business message and a trending topic. Tag relevant people in your posts and create public events for more reach.
Make it Visual
Social media is increasingly accessed on mobile devices, which limits the amount of space you have available for advertisement. To stand out on a mobile news feed, make your post visual. Create a graphic that takes up your entire space in the feed and attach a link so that users can redirect to your website when they click on the visual.
Post with Purpose
Visibility and credibility go hand in hand. When you’ve gotten yourself in front of your audience it is crucial that your content gives them a reason to click it. Facebook posts should provide relevant information that pertains to business objectives. These posts must also be conveyed to an audience in an engaging way. There is a fine line between posting regularly and over-posting, so pay attention to your target audience’s patterns and responses to posts to find your optimum post amount.
Promote your Facebook
After you’ve gone through the work making your page relevant on a Facebook feed, promote your page outside of the site. Make your page easy to find by creating a button on your website that links to your Facebook page. You can also include your Facebook link in a tab in your email signature. Link your social media accounts together so that you when you’ve posted on one platform, the post is visible from others. Make your page as easy to access as possible so your audience can quickly reference it.
When you know how to make the most of your platform, you’ll begin to see your marketing efforts pay off. By maintaining a Facebook page that updates regularly with useful and engaging information, your audience will take notice. Traffic Jams’ social media marketing strategy focuses on desired outcomes by creating a plan unique to business objectives. Contact us at (855)599-9998 or fill out our contact form to learn more about your business’s place in the Facebook marketing world.
Every marketer has their go-to tools they use to keep their social media up and running. We mix and match these tools according to our biggest needs but we’re always on the lookout for something better. Whether you use all social media platforms or just a few, here’s a list of 10 social media tools every marketer is definitely thankful for this holiday season.
Hootsuite streamlines your posting process by letting you post and schedule upcoming posts to multiple platforms from one place. It keeps track of your accounts and allows you to collect data in one manageable space.
Like Hootsuite, Buffer saves you time by allowing you to post all of your content from one site. The analytic tools and clean web design make it an appealing option for anyone looking to capitalize on efficiency.
Feedly integrates with Buffer, making the two together a power tool. It collects information pertinent to your industry to help shape your social media posts for optimal engagement and reach. This way, you generate the most leads possible off every post you create.
Recycling old content is a great marketing tactic, but sometimes it’s hard to know what and when to post your old stuff. Edgar helps you by categorizing your content and helping you find content that could get more exposure. This way, you are sure to get the most of every piece of content you own.
Cyfe is the hub for all reports related to SEO, brand mentions, Google Analytics and AdWords. You can customize your dashboard to include specific reports to store the most important data to your campaigns.
Understand who your followers are. SocialRank helps you sort, filter and engage with your followers based on parameters you set. Once you have these groups, you can alter your marketing campaigns to best reach your most important groups.
Visual content is a huge part of social media. It also happens to be the most difficult for many marketers. Canva makes you look like a natural graphic designer, even if you don’t have any idea what you’re doing.
Easy to navigate and easy to use, Bitly optimizes your links to make for immediate tracking and measuring to provide analytics for your website or campaigns. It provides simple answers as to where your website traffic is coming from so you can measure your success.
For all your marketing needs, contact Traffic Jams today at (855)599-9998 or fill out our contact form. We have experience helping businesses of all sizes find the marketing plan that is best for them to succeed and grow, and we can help your business reach its goals too.