Category Archives: Social Media

4 Ways Small Businesses can Improve its Online Presence

Small businesses often overlook the importance of establishing an online identity. As more and more people search for local services online, it’s critical for your business to have a digital presence. Read more

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How to Maintain Effective Facebook Marketing

Your business is more visible than ever; if you make it that way.  Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky. Read more

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8 Social Media Tools Every Marketer is Thankful for this Thanksgiving

Every marketer has their go-to tools they use to keep their social media up and running.  We mix and match these tools according to our biggest needs but we’re always on the lookout for something better.  Whether you use all social media platforms or just a few, here’s a list of 10 social media tools every marketer is definitely thankful for this holiday season. Read more

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Social Media Do’s and Don’ts

Social media is a tricky tool in the business world.  If used properly, it can boost the rate of success for a small business.  If it’s done poorly, a business will definitely see the effects.  In a world heavily connected to the internet, a virtual presence is necessary for a small business to thrive.  And while there are certainly some existing tools that make communication easier for businesses, one must be careful in how these tools are used.  Hashtags can link a company to the right audience, but #hashtagsonhashtags about how much you #lovehashtags can send the wrong impression to your targeted audience. Take a look at some of our do’s and don’ts for businesses utilizing the social media world. Read more

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Under the Influence: 4 Steps to Successful Influencer Marketing

If a banner ad or billboard urges you to buy a product, you might dismiss it as a blatant and not necessarily honest effort by advertisers to make a sale. But if your closest friends start praising a certain brand and recommending it to you, you’ll probably pay more attention and trust their opinions. Read more

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Responding to Negative Tweets

Social media is a great way for consumers to connect with your brand, no matter what your service or product may be. However, this is additionally a simple outlet for customers to complain about a negative experience with your brand. With that being said, it’s important to not only promptly respond to those who have had a negative experience, but to additionally know how to respond and make the situation better. Did you know that approximately 70% of businesses ignore customer complaints on Twitter? Stand out from the majority; here are 5 tips for dealing with negative tweets on Twitter: Read more

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