We use Google daily. When we need to know something quick, it’s the first resource we think of. Have you ever wondered how Google determines what information and which sites to present to you first? Often, we supply even the vaguest of terms and still receive detailed and helpful search results that get us the answers or information we want.
Our smartphones and smart devices such as Amazon’s Alexa and Google Home are becoming more commonplace as consumers have come to love the simplicity, speed and usability of these devices. Nearly 20 percent of all searches are done through voice, and with the growing popularity of smart speakers and consumers making their homes ”smart,” business owners and marketers have already started implementing voice search SEO as a part of their long-term goals and strategies to drive traffic.
If you have a website or blog, you know you need to use keywords. Keywords are the key words (or phrases) embedded in your internet content that make it easier for people to find your site through search engines. They hugely help your website’s visibility over time, if done right. These can hurt your marketing efforts when you use them too often or for purposes that try to cheat the search engine system. So how can you make the most out of your keywords? Here are the most commonly asked questions that non-marketers ask us about keyword usage.
If there’s one thing we know about search engine optimization, it’s that Google’s algorithms frequently adjust. This is partly due to marketing and human interaction, and partly due to rapid advances in technology. We’ve come to realize that keeping that top spot on Google’s search page is just as hard and reaching it, so we’ve put together some tactics that will keep you competitive in 2017.
Anybody new to the AdWords campaign game might feel a little in over their head. It seems simple at first, right? Click a few buttons, describe your product and sell it to the world. Then you actually start and see you have to calculate numbers. Then you have to set parameters using terms you don’t understand. Then you watch as Google magically does something to launch your campaign. Then you see that the campaign delivers less than desirable results.
Optimizing a website for search engines can be a challenging and strenuous task, one that many people consider just surrounding Google and its algorithm. But within a Search Engine Optimization strategy, it is important to not forget about the underdogs. Here are 3 reasons you still need to optimize your website for Bing.