SEO is essential to any business that expects to flourish in the modern age. A company may offer exceptional service, but users must be able to find a brand in Google’s SERP (search engine results page) or all that business potential is wasted. While Google’s algorithm is largely secretive, there are many tips and tricks to boost search ranking. One important factor is linkbuilding, or increasing the number of links on other webpages (inbound, or backlinks) that point toward your own.
Advertising your business using SEO and social media is necessary, but it also opens your business to criticism, especially with rating and review websites such as Yelp, Google Reviews, Amazon, Angie’s List, Facebook Reviews, TripAdvisor, etc. With these review sites acting as the new word of mouth, it’s especially important to have a strong digital reputation.
Many businesses and brands, from Fortune 500 companies to small-business owners, realize the need for good SEO and the potential benefits they can get with respect to brand awareness and exposure. SEO is a vital component in improving a business’s visibility and overall searchability online – but does it offer any additional value for businesses aside from increased exposure? Why is SEO such an important part of digital marketing strategies?
Google processes more than 40,000 search queries every second, which translates 3.5 billion searches per day and 1.2 trillion searches per year, according to internetlivestats.com. To rank among the top search results (your main goal through SEO), you can entice users to click your link through a meta description.
We use Google daily. When we need to know something quick, it’s the first resource we think of. Have you ever wondered how Google determines what information and which sites to present to you first? Often, we supply even the vaguest of terms and still receive detailed and helpful search results that get us the answers or information we want.
Our smartphones and smart devices such as Amazon’s Alexa and Google Home are becoming more commonplace as consumers have come to love the simplicity, speed and usability of these devices. Nearly 20 percent of all searches are done through voice, and with the growing popularity of smart speakers and consumers making their homes ”smart,” business owners and marketers have already started implementing voice search SEO as a part of their long-term goals and strategies to drive traffic.