Lead generation is the lifeline to your business. It’s the generation of interest in the form of clicks, views or inquiry of some form that create revenue. They can be created for multiple purposes, but leads are difficult to effectively pull off. Original and clever content and design must be incorporated into campaign plans to generate effective leads. Make sure your lead generation campaign integrates some of these tactics to ensure success.
- Be helpful
Give the reader information so they have incentive to come back. Answer their questions and provide them with credible information. This can be in the form of a Q&A, fact sheet or in testimonials. Not only does this clear up confusing information, but it gives your business credibility as well.
- Know your brand
Strong branding is key to generating solid leads. Choose marketing tactics that align with your brand message. Confidence in your brand and what you offer transfers well to your audience.
- Incorporate video
Consumers are visual people. Engaging video content is more likely to catch the eye of a viewer than regular text on a page. Videos give a face and feeling to a brand and business that can’t come from text on a page.
- Webinars
Webinars are a simple way to use video and audio to create buzz around your business at a low cost. You are in control of the content presented to your audience because you create it.
- Create infographics
Infographics are another eye-catching tactic that conveys information without many words. They effectively send a message without bogging the reader down with text. Pictures and stats give the reader plenty of information to infer from in a straightforward way.
- Change your calling tactics
Cold calls can be awkward and interruptive. Instead of berating potential clients with the same scripted taglines, do some research first. Know who you are calling and why you are calling them. Warm calling as opposed to cold calling increases your chances of consumer retention and satisfaction.
- Pay attention to the design of your website
The way your website reads to viewers is a representation of your business. Make good use of the space you have by creating clean lines and maintaining consistent colors.
- Use your social media effectively
Social media posts and platforms should be representative to the type of business you are. Use of traditional social media as well as other emerging popular platforms, publicize your business to a wider range of potential clients.
- Consistent blog use
By now, everyone is aware that blog use is a necessity. It’s important to regularly update your blog and to update it with relevant material. Use social media to promote this new material.
- Create a clever call to action
A well-placed call to action has the power to convert views into engagements. The more opportunity you provide for viewers to engage with content, the more likely they are to participate. Include CTAs in plenty of different locations to remind the viewer of why they are there.
No two businesses are exactly alike, and no two viewers are exactly the same. Your target audience may be more apt to respond to one tactic over another. Generating strong leads does not occur overnight. If your campaign isn’t getting the results you aimed for, alter your tactics and try again. The most successful campaigns are those that cater their strategies to their audiences and test what works! Contact Traffic Jams today by emailing sales@trafficjams.com or calling (855) 599-9998 to see how you can boost your generation lead campaign. Our expert team will create a campaign that caters to your business and audience.