Your website serves as the hub of your business. Your social media, blogs and extra content all lead back to your original website. The copy on your landing pages is crucial to turn leads into conversions. It has the ability make or break sales, boost or hinder your reputation and sets an overall tone to your business. If you feel like you’re not getting the conversions you should be, maybe it’s time to look at your copy. Check out some expert copywriting tips to spruce up your website.
Time and time again, B2B (business-to-business) companies feel that the rules of social media and blogging do not apply to them. If your B2B company blogs, you’re in luck. According to a study done by HubSpot, “B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog”. If your B2B Company doesn’t blog, it’s wise to start. It’s not always easy to start a blog, especially if your industry is seemingly short on topics. Here are 4 tips to making your B2B blog stand out.
Have you ever wanted to replicate a recipe, but didn’t know all of the ingredients? It’s almost impossible to perfect something without following some kind of recipe or guidelines. There are many different benefits of blogging. However, the only way to genuinely benefit from blogging is to create high-quality blogs. Here are some of the most important ingredients to a juicy and delicious blog post.
Picture this scenario: you’ve recently set up your business website and have been happily clicking away at the keyboard, writing all about your products and services when it happens. You realize that there’s just one page left to write before it’s time to launch: your “About Us” page. One of the most important yet, dreaded pages for a business owner to write.
Blogging is a hot topic in the SEO industry, and you may be familiar with the practice. However, do you know the extent to which blogging affects your online presence? Here are a few benefits to blogging: