Emails are one of the most effective ways of promoting products and services. According to Statista, 293.6 billion emails have been sent and received daily in 2019 and is expected to increase to almost 350 billion in 2023. This displays the significance of email marketing and its rapid growth. Furthermore, we will explain what the five key benefits are and how it is beneficial to your business.
1. Reach is larger than you think
We live in an age where social media platforms are dominating the internet. It is normal to think that email marketing is an acquisition method that is completely inefficient. However, it is still a great way to promote quality content, beneficial services, upcoming events, and discounts. Based on data collected by Optinmonster, 58% of people check their emails in the morning while 14% check their social media. Therefore, creating an email campaign undoubtedly a successful way to market your products or services.
2. Email Marketing is Cost-effective
Traditional marketing tactics such as billboard ads, printed ads, television commercials, and direct mail are costly. On the contrary, email marketing is low cost and establishes a relatively high ROI. Moreover, you have the ability to reach a wider audience rather than a specific a demographic or location. Marketing professionals use online marketing tools to boost their engagement with consumers. These platforms provide many key features such as 1-click automations, advanced segmentation, marketing CRM, custom domains, social media advertising, ROI-based reporting, and much more.
To catch the eye of the consumer, marketing emails are the most effective when personalized to the consumer. Personalization is a newer marketing trend that allows the business to establish trust. Using an email marketing tool gathers insights based on your CRM and engagement to personalize emails to your particular target audience. Personalized email messages improve click through rates by 14% and conversions by 10% (Campaign Monitor, 2019). Ultimately, best tip is to customize the subject line by including the names of your individual consumers or clients to increase open rates and establish a relationship to your customers.
4. Mobile Email Marketing
The exponential growth in the use of iPhones, Androids, and tablets spark a new business mentality of targeting those who are constantly on the go— aka the majority of the first-world population. According to Campaign Monitor, 60% of email campaigns are opened on mobile devices. Without a “mobile-first” mentality, companies are more susceptible to losing clicks and conversions. Consequently, it is important to utilize the benefits of mobile devices and the incorporation of mobile emails.
5. Email Automation
Email automation makes it easier for marketers to organize campaigns and segments. About 49% of businesses use some form of email automation (Email Monday, 2018). Additionally, email automation allows you to send scheduled emails to your specified email segment which saves a significant amount of time. According to Gleanster, 78% of marketers say list segmentation is the marketing automation feature they can’t live without. We agree because they are timely, personalized, and efficient.
In conclusion, email marketing won’t be going anywhere any time soon and will prosper for years to come. Traffic Jams provides email marketing services that are designed to help set you up for success. If you would like to learn more, Traffic Jams is the place for you. Give us a call at (855)-859-9998 or send an email at firstname.lastname@example.org.