Author Archives: TJ Smith

How to Make Your B2B Blog Beam

Tips for B2B Blogs

Time and time again, B2B (business-to-business) companies feel that the rules of social media and blogging do not apply to them.  If your B2B company blogs, you’re in luck. According to a study done by HubSpot, “B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog”. If your B2B Company doesn’t blog, it’s wise to start. It’s not always easy to start a blog, especially if your industry is seemingly short on topics. Here are 4 tips to making your B2B blog stand out. Read more

Share Button

Social Media Do’s and Don’ts

Social media is a tricky tool in the business world.  If used properly, it can boost the rate of success for a small business.  If it’s done poorly, a business will definitely see the effects.  In a world heavily connected to the internet, a virtual presence is necessary for a small business to thrive.  And while there are certainly some existing tools that make communication easier for businesses, one must be careful in how these tools are used.  Hashtags can link a company to the right audience, but #hashtagsonhashtags about how much you #lovehashtags can send the wrong impression to your targeted audience. Take a look at some of our do’s and don’ts for businesses utilizing the social media world. Read more

Share Button

3 Reasons You Should Still Optimize for Bing

Optimizing a website for search engines can be a challenging and strenuous task, one that many people consider just surrounding Google and its algorithm. But within a Search Engine Optimization strategy, it is important to not forget about the underdogs. Here are 3 reasons you still need to optimize your website for Bing. Read more

Share Button

10 Ways to Boost Your Lead Generation Campaign

Lead generation is the lifeline to your business.  It’s the generation of interest in the form of clicks, views or inquiry of some form that create revenue.  They can be created for multiple purposes, but leads are difficult to effectively pull off.  Original and clever content and design must be incorporated into campaign plans to generate effective leads.  Make sure your lead generation campaign integrates some of these tactics to ensure success. Read more

Share Button

Tips to Top the Inbox: What You Need to Get Emails Noticed

The average person is inundated with emails every day.  Most of us immediately delete the majority of mail that comes our way, especially if we don’t think it relates to us.  As a marketing tactic, emails can be tricky.  They require a strategy and plan to be successful and an accurate analysis of your target audience is key.  Still, getting consumers to open your mail can be difficult.  Getting that click-through can be even more difficult. It’s frustrating to put effort into an email without definitive results.  If you’re not experiencing the results you anticipated, there are many things you can do to your emails that have big impacts on your click rates. Read more

Share Button

6 Tips to Boost Your Organic Traffic

Though almost any type of traffic to your website is good traffic, the kind of web traffic that is best is organic traffic. However, it’s also the most difficult kind of traffic to get. Here are 6 tips on increasing your organic traffic: Read more

Share Button