Social media is a tricky tool in the business world. If used properly, it can boost the rate of success for a small business. If it’s done poorly, a business will definitely see the effects. In a world heavily connected to the internet, a virtual presence is necessary for a small business to thrive. And while there are certainly some existing tools that make communication easier for businesses, one must be careful in how these tools are used. Hashtags can link a company to the right audience, but #hashtagsonhashtags about how much you #lovehashtags can send the wrong impression to your targeted audience. Take a look at some of our do’s and don’ts for businesses utilizing the social media world.
Do
Be active across your accounts: Businesses who regularly post content maintain a fresh face in their virtual world and remain available to their audiences. Activity on social accounts creates a window of communication between audience and business, and dead accounts do nothing to boost a business’s reputation or credibility.
Don’t
Post so often that your audience ignores you: We all have that one friend who posts too many selfies, who tells you way too much about their day, or who sends you completely unnecessary advice via social media. Don’t be that friend. Your open window of communication will immediately close; either because you’ve been deleted or your posts have become white noise on your audience’s feed.
Do
Create and post relevant content: By creating original content, your business sends a strong message to your audiences that portrays your brand identity. Here is where you have a chance to show personality, connect with other brands, and show the audience what your business is about in a manner in which you choose, because you created the content. Make your content selections carefully so it both coincides with the platform it is voiced across and sends the intended message to everyone involved.
Don’t
Post unnecessary or irrelevant content: While your business has the freedom to connect with many different businesses or ideas and relate it back to the company, there is content that is detrimental to your social media campaigns. Stay away from posts that offer no value to your campaign, and make sure posts don’t include content that annoys or is unnecessary to your audience. This can range from watching the subject of your content to your use hashtags.
Do
Choose platforms that effectively deliver your message: Think about the nature of your business and the goals you are trying to accomplish. Social Media is not a one-size-fits-all forum; different platforms are better suited for different types of messages. Know your target audience’s demographics and which platforms they are most likely to spend time on, and research which type of platform your message would best be sent across.
Don’t
Be afraid to change your tactics to get the best results: Social media platforms continually change and so should your social media campaign. From new and improved algorithms to changes in purpose, social media platforms and their effectiveness change often. The most successful social media accounts morph with the sites.
If you’re looking to create a dynamic social media presence, Traffic Jams can help. Contact us today by calling (855)599-9998 or fill out our contact form. Our experienced professionals will help you create a plan best suited for your individual business needs.
