Did you know that 70% of purchases online begin with a search query?
That means that somewhere out there, your customers are searching for your products and solutions. And with more and more people doing their searching and shopping online, search engine optimization (SEO) is crucial to your company’s success, regardless of the size or industry.
A solid SEO strategy can enhance the relevancy of your website and increase your ability to show up in the search engines when consumers are trying to find you and your products. With greater visibility, comes more traffic. Combine traffic with great content and a user friendly website and you’ve got a winning combination that will help you make more sales.
So, What is SEO Anyway?
SEO is the process of increasing, managing and maintaining your website’s relevancy within the search engines. Popular search engines such as Google, Yahoo and Bing use a complex set of algorithms that are constantly being updated to show users the best and most relevant results for their keywords. That’s why we call SEO a process, it’s ever changing and there are no set-it-and-forget-it solutions.
Most people associate SEO with link building and while relevant links from trusted sources certainly are part of a healthy overall SEO strategy, they must be used with other tactics to achieve lasting results. At Traffic Jams, our SEO experts incorporate a variety of techniques to help you dominate the search engines.
How We Help You Rank
SEO is just as much an art, as it is a science. In fact, many of the website related business activities you already do could be considered a form of SEO, from social media updates and Youtube videos to weekly blog posts. So, if you’re technically doing SEO already, what makes working with us different?
Our team takes a wholistic and highly targeted approach to SEO. We start by analyzing your business, and understanding your customers. Using industry leading software we are able to analyze keywords and phrases to help you start targeting your website’s content to your audience and their needs.
We take into account a variety of both on-page and off-page ranking factors which include everything from the type and amount of content on your site, to helping you procure relevant links from trusted industry sources. Some of the SEO Services that we perform include:
Website Audits – Your website’s content and structure can either work for you or against you when it comes to SEO. Our site content audits will help you find and eliminate duplicate, thin or low quality written content; broken links, poorly optimized pages and URLs and more.
Keyword Research – Keyword research can be confusing to the uninitiated. Our SEO experts have years of experience and use some of the best tools in the industry to help you target winning keywords as part of your inbound marketing strategy.
Linkbuilding – Inbound links are a critical part of your off-page SEO strategy, but not just any links will do. Acquire the wrong type of links and you can damage the integrity and trust of your site. We focus on ethical, search engine friendly, white-hat link building techniques to compliment your SEO strategy, learn more about them here.
At Traffic Jams, we are dedicated to helping people find your business, so that you can focus on what’s important to you: running your business. Contact us today for a complimentary consultation and learn how we can help you rev up your SEO strategy.