Category Archives: Social Media

At one point in time, Twitter was considered a social media outlet for people to broadcast their lives down to the last detail. Though in some cases, that’s still its use, it is now one of the most efficient outlets for a business to gain brand awareness and traffic to their website. Not only does it increase brand awareness, but it allows for simple brand reputation management. The better your brand interacts on sites like Twitter, the better its reputation. If you’re wondering how to make Twitter work for your business, you must follow some basic steps to see success. Read more

Facebook can be a pretty lonely place for brand new business pages that don’t have a follower base ready to go. With an algorithm that favors those who pay to play and a social model that basically ensures you’re operating in a vacuum, page likes have become high value currency for businesses new to the social media game. And, while Facebook isn’t the only social platform on the internet, it is an essential piece of the SEO puzzle for many businesses. Read more

Over the years, Yelp.com has grown in popularity and now has the power to make or break a business. If you’re unfamiliar, Yelp is a website that allows users to post reviews about their experience with businesses. The ranking system is on a scale of one to five stars, along with a comment if the reviewer so chooses to post one. If you’re an established business with a strong customer base, this can be a blessing. But for businesses just starting out or with a rocky reputation, Yelp can be a nightmare. So, how can you use Yelp to your advantage? Read more

Facebook, the social media giant that now has over one billion users. This is a huge audience and as a business, you need to be able to leverage your Facebook page to your advantage. As Search Engine Optimization (SEO) becomes more popular and important, web crawlers from Google, Bing, Yahoo!, etc. take your social media into consideration. Google, for example, rates Facebook activity and takes into consideration the amount of likes, shares and comments your page has. So, how can you optimize your Facebook page to be search-engine friendly? Read more

Social media plays a huge role in SEO strategies, for both B2B and B2C. Having constant, relevant content for and interaction with your audience helps boosts your company’s brand awareness. One such social media profile that’s increasing in SEO popularity is Pinterest. Read more