Social Media

Social media
Why is Social Media Important?

Let’s face it; social media has completely changed the way we interact with each other. Websites such as Facebook, Twitter, Linkedin, and YouTube have made it simple for everyone stay connected to everything. You can easily catch up with friends by their status updates, photos, and video posts—but social media is not just important for your personal life, it’s also an effective business tool for companies of all sizes or for anyone trying to develop their professional network. In fact, there are six different types of social media segments to consider when choosing the proper form of socializing:

  • Social Networks - Services that allow you to connect with other people of similar interests. The most popular are Facebook and LinkedIn.
  • Bookmarking Sites - Services that allow you to save, organize and website links. The most popular is StumbleUpon.
  • Social News - Services that allow people to post various news items or links to outside articles. The most popular are Digg and Reddit.
  • Media Sharing - Services that allow you to upload and share various media such as pictures and video. The most popular are YouTube, Instagram, and Vine.
  • Microblogging - Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter.
  • Inbound Marketing

No matter what type of social media site you decide to participate in, you should understand how to be social and learn the proper methodology of user engagement.

Social Media Strategy:

While it may seem as simple as retweeting a link on Twitter or scheduling a post on Facebook, a lot more thought goes into social media. Engaging the right community, particularly those who are prospective clients, requires strategy, the right content, and ongoing management. You may be posting a few blogs here, or a couple of tweets there—believe it or not, miniscule actions can affect your overall campaign - things may seem insignificant as to what time you’re posting, what you’re posting about, to what hashtag you use to promote your content. The issue could also be as simple as also posting on the wrong social network:

  • Facebook: I like Hamburgers
  • Twitter: I’m currently eating #Hamburgers
  • YouTube: Here’s a video of me eating a Hamburger
  • Instagram: Here’s a picture of my #Hamburger
  • Vine: Here’s an animation of my #Hamburgers
  • Linkedin: I am a professional Hamburger eater
  • Pinterest: Here’s a scrapbook of all the Hamburgers I’ve eaten.
  • Reddit: Here’s news about this Hamburger
  • Wordpress: Here’s a blog post about these Hamburgers

Traffic Jams will help you develop a strategy in relation to your objectives and set a monthly goal guaranteed for your overall success. We strive on seeing increased SEO rankings, frequent Google search results, and positive social interactions—you should too!

Our Process:

Our process begins by meeting with you. A scheduled face-to-face meeting will take place with our team of experts to better understand how your brand works, where it lies on the social front, and how your competitors compete. From then on, we will gather all the data necessary, such as your past performance, current clients, and product line, to better understand your brand, create goals, and figure out what works best for you. We will schedule another meeting to discuss a finalized plan of action—followed by our execution. Throughout the course of your contract, we will provide monthly reports and analysis to demonstrate our progress toward goals, identify who’s talking about your brand, and what individuals or groups you should further engage. Our goals are to exceed your expectations and come out on top.

Social Media Glossary:
Post Rate: Number of posts to each social media network per reporting period (e.g., total number of Facebook posts, Twitter tweets, Pinterest pins, etc.), broken down by average daily or monthly rate.
Reach: A brand’s largest potential audience on a given network per reporting period, including peripheral audience members (like friends of fans) who may have encountered your brand without engaging it directly.
Brand Awareness: Overall number of mentions of your brand online per reporting period.
People Talking About This: This is the number of people that engage with your Facebook page and includes users liking your Facebook page, liked, commenting on or sharing a post from your Facebook page, answered a question you’ve asked on your Facebook page, or tagged your Facebook page in an update or in a photo.
Weekly reach: The number of people who have seen content associated with your Facebook page. This also includes viewers who don’t necessarily “like” the specific Facebook page.
Impressions: The total number of times a tweet from your account or mentioning your account could appear in users’ Twitter feeds during the report period.
Reach: The sum of all users mentioning your brand handle as well as the sum of their followers.