A common misconception within the world of digital marketing is that B2B companies don’t need to deploy a social media strategy, or only need to spend minimal time and effort on social. However, according to a 2012 survey by Chief Marketer, 68% of B2B companies have engaged in social media marketing. Social media may not seem important to B2B companies, but it actually has quite a few benefits, all which result in an increase in both leads and conversions.
Social Media increases your brand awareness:
Whether your brand is already known or not, social media is a great way to either introduce your brand to its’ general audience or to improve and increase your brand’s presence among the web. Studies show that about 70% of buyers do most of the buying process online before even contacting a business. Potential customers (including buyers that are businesses, too) often research a product and its providers before making a decision that narrows down their options. If your brand has a presence on major social media outlets, people are more likely to move forward with the buying process.
It allows your business to become an industry resource:
Social media is how customers want to learn. They look at reviews about products and businesses, and seek out industry blogs and social media profiles to learn more. If your brand is consistently sharing valuable information via social media, customers will start to view your brand as an industry resource. This raises your brand’s reputation and validity.
It increases brand trust and strengthens customer relationships:
If you become an industry resource, people begin to trust your brand as a valid source. If people trust your brand, they are more likely to maintain brand loyalty and buy your product or services. For businesses that aren’t active on social media, many question their quality of customer service. For example, if a customer has a problem they will typically bring it to social media. If your business responds quickly, it shows that you are a trustworthy brand.
It drives traffic to your website:
Last but not least, social media activity brings traffic to your website. Social media is one of the most important factors in search engine ranking. When you stay relevant to your industry on social media, people are more likely to visit your website to learn more so that they can contact you for your products and/or services. Social media can easily drive traffic to your website, and the more traffic that is driven to your website, the more conversions your business will receive.
If you are a B2B company that sees the benefit in having a social media strategy, but just don’t have the time to deploy one, let Traffic Jams drive your business to success. Call us today at (855) 599-9998 or email sales@trafficjams.com to get started.
