Anybody new to the AdWords campaign game might feel a little in over their head. It seems simple at first, right? Click a few buttons, describe your product and sell it to the world. Then you actually start and see you have to calculate numbers. Then you have to set parameters using terms you don’t understand. Then you watch as Google magically does something to launch your campaign. Then you see that the campaign delivers less than desirable results.
For business executives today, customer experience is the “modern competitive battlefield,” according to Gartner. In fact, 89 percent of marketers compete mainly in the realm of customer experience, which Gartner defines as moments that come together to either bolster or weaken a customer’s loyalty to and preference for a company or brand.
Time and time again, B2B (business-to-business) companies feel that the rules of social media and blogging do not apply to them. If your B2B company blogs, you’re in luck. According to a study done by HubSpot, “B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog”. If your B2B Company doesn’t blog, it’s wise to start. It’s not always easy to start a blog, especially if your industry is seemingly short on topics. Here are 4 tips to making your B2B blog stand out.
Social media is a tricky tool in the business world. If used properly, it can boost the rate of success for a small business. If it’s done poorly, a business will definitely see the effects. In a world heavily connected to the internet, a virtual presence is necessary for a small business to thrive. And while there are certainly some existing tools that make communication easier for businesses, one must be careful in how these tools are used. Hashtags can link a company to the right audience, but #hashtagsonhashtags about how much you #lovehashtags can send the wrong impression to your targeted audience. Take a look at some of our do’s and don’ts for businesses utilizing the social media world.
Content marketing – a combination of storytelling, technology and advertising – can potentially benefit your company in a number of different ways. Creating and distributing high-quality content can help you attract your target audience, retain current customers, build your brand, and more.
Optimizing a website for search engines can be a challenging and strenuous task, one that many people consider just surrounding Google and its algorithm. But within a Search Engine Optimization strategy, it is important to not forget about the underdogs. Here are 3 reasons you still need to optimize your website for Bing.