For business executives today, customer experience is the “modern competitive battlefield,” according to Gartner. In fact, 89 percent of marketers compete mainly in the realm of customer experience, which Gartner defines as moments that come together to either bolster or weaken a customer’s loyalty to and preference for a company or brand.
Content marketing – a combination of storytelling, technology and advertising – can potentially benefit your company in a number of different ways. Creating and distributing high-quality content can help you attract your target audience, retain current customers, build your brand, and more.
If a banner ad or billboard urges you to buy a product, you might dismiss it as a blatant and not necessarily honest effort by advertisers to make a sale. But if your closest friends start praising a certain brand and recommending it to you, you’ll probably pay more attention and trust their opinions.
Social media strategy and search engine optimization (SEO) are each important in their own right for businesses looking to gain visibility and attract new customers (as well as engage with current clients). Social networks like Twitter and Facebook give companies the opportunity to reach out to potential customers and – with the right strategy, the right content, and careful management – boost sales. Smart SEO efforts can also boost visibility and make it easier for people to find your website and your products.
Trust is important in any relationship, including the one between a company and its customers. People won’t buy your products or use your services if they don’t trust you to act in their best interests.
It’s almost the beginning of a new year – a time when many people consider how they can get closer to accomplishing their personal and professional goals. If you’re looking for ways to make 2016 the best year yet for your company, you might want to evaluate your content marketing strategy.