![website customer experience](https://www.trafficjams.com/blog/wp-content/uploads/2016/05/tj_051016-624x432.jpg)
For business executives today, customer experience is the “modern competitive battlefield,” according to Gartner. In fact, 89 percent of marketers compete mainly in the realm of customer experience, which Gartner defines as moments that come together to either bolster or weaken a customer’s loyalty to and preference for a company or brand.