The holiday season is the perfect time for businesses to draw in new clientele.  Promotions, seasonal products and other perks generate a high volume of leads for a business and attract new customers. This year, extend your customer relationships past the holidays. Once you’ve drawn in the newbies, keep them! Keep in touch with them through productive, targeted marketing to bring them back to your stores.  By paying attention to these tactics, you will retain new customers and strengthen relationships with old ones. Read more

You probably don’t remember the corner you cut when you originally set up your digital marketing strategy.  In fact, there were probably a few things you either neglected or swept under the rug due to cost or some other factor that made it unappealing at the time.  Sometimes we get away with things, but other times, these digital marketing mishaps will come back to haunt you.  They might not kill your business, but they will probably cause more work to fix than they would have if you’d just taken care of the task originally.  If you’re just starting out, stay ahead of these 5 digital marketing ghosts that will no doubt come back to haunt you. Read more