It seems like video is popping up everywhere. Company websites, social media and personal messages all have video content and the number of online videos continues to grow. Personal videos create fame through internet shares and exposure. Social media sites have changed algorithms to accommodate the demand, and it would seem the trend is here to stay. What does this mean for your business? Great video content doesn’t come without cost, but many see great benefits as well.
Businesses that utilize video tend to show faster year-to-year revenue, experience increased traffic to their websites and see higher engagement with consumers on their social media sites. Research shows video has the ability to increase clicks that lead to conversions, and starts conversations between business and consumer. It sounds pretty great overall, because it is. According to HubSpot, video produces 1200% more shares than both text and images. Whether that video is placed on your Facebook account, or a snippet of it appears in your consumer’s email inbox, the likelihood of interaction between you and the viewer increases exponentially when they are shown video content, thus increasing the likelihood of a conversion.
Video content also helps establish a brand and personality relatable to the consumer in ways that pictures and text are not. Video showcases a product or service, and then gives that product or service a personality unique to the business that creates or provides it. This gives you an opportunity to connect with consumers on a personal level before ever speaking with them face to face. Consumers build a sense of trust between themselves and your brand and this gives you the upper hand when competing against other businesses for work.
It is important to remember however, that video content is not a catch all. If your business is considering implementing video in its online marketing strategy, make sure the content is relevant and high quality. Video should have an overall purpose relating back to the marketing strategy. Research shows that low quality videos will not only receive less positive feedback, they will actually increase negative feedback. Video that does not relate to a business’s purpose, or is produced sloppily or with low-quality specs makes 62% of consumers more likely to have a negative perception of a brand.
When considering whether video is a smart marketing move for your business, consider the following. Does the video content relate to your business and overall marketing strategy? Is it an appropriate way to send out the intended message? Are you capable of creating the video in a high-quality, visually appealing way? If you are still unsure, give us a call at (855)599-9998 or fill out our contact form. Our experienced marketers here at Traffic Jams specialize in content strategy and can help you and your business develop a plan to incorporate compelling and effective tactics in your marketing approach.
