Content, content, content! When it comes to on-page SEO, we love to talk about how content is king – maybe so much so that we often overlook a very lucrative SEO opportunity: images. Properly optimized images can help bring in highly qualified search engine traffic that you might otherwise be missing out on. And, depending on your industry, could be a great opportunity to capitalize on traffic where your competitors aren’t.
Facebook, the social media giant that now has over one billion users. This is a huge audience and as a business, you need to be able to leverage your Facebook page to your advantage. As Search Engine Optimization (SEO) becomes more popular and important, web crawlers from Google, Bing, Yahoo!, etc. take your social media into consideration. Google, for example, rates Facebook activity and takes into consideration the amount of likes, shares and comments your page has. So, how can you optimize your Facebook page to be search-engine friendly?
A common misconception within the world of digital marketing is that B2B companies don’t need to deploy a social media strategy, or only need to spend minimal time and effort on social. However, according to a 2012 survey by Chief Marketer, 68% of B2B companies have engaged in social media marketing. Social media may not seem important to B2B companies, but it actually has quite a few benefits, all which result in an increase in both leads and conversions.
Picture this scenario: you’ve recently set up your business website and have been happily clicking away at the keyboard, writing all about your products and services when it happens. You realize that there’s just one page left to write before it’s time to launch: your “About Us” page. One of the most important yet, dreaded pages for a business owner to write.
Social media plays a huge role in SEO strategies, for both B2B and B2C. Having constant, relevant content for and interaction with your audience helps boosts your company’s brand awareness. One such social media profile that’s increasing in SEO popularity is Pinterest.
Mobile optimization is something that savvy webmasters and business owners have been doing for years. But, with the recent Google algorithm update that actively penalizes unresponsive sites, designing for handheld devices is no longer optional. It’s a necessity if your business intends to compete online.