![SEO and social media](https://www.trafficjams.com/blog/wp-content/uploads/2016/02/tj_021616_v2-624x432.jpg)
Social media strategy and search engine optimization (SEO) are each important in their own right for businesses looking to gain visibility and attract new customers (as well as engage with current clients). Social networks like Twitter and Facebook give companies the opportunity to reach out to potential customers and – with the right strategy, the right content, and careful management – boost sales. Smart SEO efforts can also boost visibility and make it easier for people to find your website and your products.