Though almost any type of traffic to your website is good traffic, the kind of web traffic that is best is organic traffic. However, it’s also the most difficult kind of traffic to get. Here are 6 tips on increasing your organic traffic:
Social media strategy and search engine optimization (SEO) are each important in their own right for businesses looking to gain visibility and attract new customers (as well as engage with current clients). Social networks like Twitter and Facebook give companies the opportunity to reach out to potential customers and – with the right strategy, the right content, and careful management – boost sales. Smart SEO efforts can also boost visibility and make it easier for people to find your website and your products.
One of the first things to acknowledge when diving into the logistics of keyword terminology is the difference between keywords and search queries. Though both terms are parts of pay per click campaigns, etc., they do vary greatly in true meaning. Keywords are phrases or words that are bid on in PPC campaigns. Search queries are what is actually typed into search engines that trigger ads to show. Search queries are often misspelled, in a random order, but contain the keyword being bid on in the PPC campaign. In order to have a truly successful digital marketing strategy and PPC campaign, you must know some of the important terms used when developing a strategy.
Winston Churchill once said, “To improve is to change; to be perfect is to change often.” It seems like Google agrees with that statement, particularly when it comes to its search algorithm. In fact, Google changes its algorithm approximately 500 to 600 times every year, according to the marketing software as a service company Moz.
As wearable technology becomes more common and feature-rich, it’s clear that it is changing the world. It makes businesses more efficient, people more health-conscious, and life more futuristic; but what effects will wearables have on SEO (Search Engine Optimization)?
Most businesses do a good job of posting to their social media accounts regularly. This is a great way to keep followers and customers engaged and up to date on what is happening with your company. But posting and giving information is only half of what Social Media can do for you and your business. The other half is the information that your followers can give you from careful monitoring. Monitoring your social media accounts allows you to gain information about your followers that will help you better you services or products to fit their needs.