Author Archives: TJ Smith

Looking for Help with Yelp?

looking for help with yelp

Over the years, Yelp.com has grown in popularity and now has the power to make or break a business. If you’re unfamiliar, Yelp is a website that allows users to post reviews about their experience with businesses. The ranking system is on a scale of one to five stars, along with a comment if the reviewer so chooses to post one. If you’re an established business with a strong customer base, this can be a blessing. But for businesses just starting out or with a rocky reputation, Yelp can be a nightmare. So, how can you use Yelp to your advantage? Read more

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The Top Benefits of Video Marketing

benefits of video marketing

In the world of digital marketing, plans and strategies must be cohesive or they won’t reach their full potential. Sometimes there are missing pieces, and more often than not, a major missing piece is a simple video marketing strategy. Read more

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5 Image Optimization Tips for Better SEO

learn how to optimize your images for seo

Content, content, content! When it comes to on-page SEO, we love to talk about how content is king – maybe so much so that we often overlook a very lucrative SEO opportunity: images. Properly optimized images can help bring in highly qualified search engine traffic that you might otherwise be missing out on. And, depending on your industry, could be a great opportunity to capitalize on traffic where your competitors aren’t. Read more

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How to Use Facebook to Your Advantage

use facebook to your advantage, post at the right days and times

Facebook, the social media giant that now has over one billion users. This is a huge audience and as a business, you need to be able to leverage your Facebook page to your advantage. As Search Engine Optimization (SEO) becomes more popular and important, web crawlers from Google, Bing, Yahoo!, etc. take your social media into consideration. Google, for example, rates Facebook activity and takes into consideration the amount of likes, shares and comments your page has. So, how can you optimize your Facebook page to be search-engine friendly? Read more

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Why Your B2B Company Needs Social Media

why your b2b company needs social media

A common misconception within the world of digital marketing is that B2B companies don’t need to deploy a social media strategy, or only need to spend minimal time and effort on social. However, according to a 2012 survey by Chief Marketer, 68% of B2B companies have engaged in social media marketing.  Social media may not seem important to B2B companies, but it actually has quite a few benefits, all which result in an increase in both leads and conversions. Read more

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How to Write an About Page that Doesn’t Suck

how to write an about page

Picture this scenario: you’ve recently set up your business website and have been happily clicking away at the keyboard, writing all about your products and services when it happens. You realize that there’s just one page left to write before it’s time to launch: your “About Us” page. One of the most important yet, dreaded pages for a business owner to write. Read more

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