Content marketing – a combination of storytelling, technology, and advertising – offers numerous benefits for businesses, such as current customer retention, increased sales, brand building, increased visibility, and more. It’s a great way to attract your desired audience and acquire them as customers. The first step to successful content marketing, though, is knowing who your audience is.
It’s officially the Holiday season, and it’s time to get as much out of your social media marketing as possible. Here are some social media marketing tips to make your social media profiles shine this holiday season:
Winston Churchill once said, “To improve is to change; to be perfect is to change often.” It seems like Google agrees with that statement, particularly when it comes to its search algorithm. In fact, Google changes its algorithm approximately 500 to 600 times every year, according to the marketing software as a service company Moz.
The first step to branding your business is deciding exactly what the message is that you want to convey. Once you’ve decided on the message you want to send and the emotions you want to evoke- the next step is deciding exactly how you’re going to do so. There are a large variety of ways to brand your business, all of which ultimately point back to your logo, website design, and product. With that being said, one of the most important and foundational components of branding is which colors you decide to use to brand your business. People see color before they have the chance to absorb anything else. Not so surprisingly, different colors evoke different emotions and yield different results of how people see brands.
To be human is to be almost irresistibly drawn to video content. We spend millions of hours each month glued to YouTube, and on Facebook we collectively consume 4 billion videos every single day. So it makes sense that video has emerged as a powerful digital marketing tool, Tyler Lessard – CMO of the video marketing company Vidyard – said during a presentation at Marketing Nation Online, a virtual marketing conference held earlier this month.
As wearable technology becomes more common and feature-rich, it’s clear that it is changing the world. It makes businesses more efficient, people more health-conscious, and life more futuristic; but what effects will wearables have on SEO (Search Engine Optimization)?