Responding to Negative Tweets

Social media is a great way for consumers to connect with your brand, no matter what your service or product may be. However, this is additionally a simple outlet for customers to complain about a negative experience with your brand. With that being said, it’s important to not only promptly respond to those who have had a negative experience, but to additionally know how to respond and make the situation better. Did you know that approximately 70% of businesses ignore customer complaints on Twitter? Stand out from the majority; here are 5 tips for dealing with negative tweets on Twitter: Read more

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How to Make the Best of Your Video Marketing Campaign

Video marketing has taken off across all forms on the internet.  Whether it be integrated, sponsored or bluntly advertised, video marketing campaigns are present in almost all aspects of new media.  Described as one of the most results-inducing forms of virtual marketing, video marketing definitely has its advantages.  But because it’s so popular, and has become increasingly easy for everybody due to technological advances, it’s easy to get lost in the mix.  It’s important to know how to create a strong video marketing campaign so as to stand apart from others and reach the maximum amount of consumers with the positive results.  The most successful campaigns incorporate a multitude of tactics and strategies to create effective ads and have these things in common. Read more

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How to Build Trust in Your Brand

Trust is important in any relationship, including the one between a company and its customers. People won’t buy your products or use your services if they don’t trust you to act in their best interests. Read more

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Keyword Terminology You Should Know

One of the first things to acknowledge when diving into the logistics of keyword terminology is the difference between keywords and search queries. Though both terms are parts of pay per click campaigns, etc., they do vary greatly in true meaning. Keywords are phrases or words that are bid on in PPC campaigns. Search queries are what is actually typed into search engines that trigger ads to show. Search queries are often misspelled, in a random order, but contain the keyword being bid on in the PPC campaign. In order to have a truly successful digital marketing strategy and PPC campaign, you must know some of the important terms used when developing a strategy. Read more

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5 Content Marketing Tips for 2016

It’s almost the beginning of a new year – a time when many people consider how they can get closer to accomplishing their personal and professional goals. If you’re looking for ways to make 2016 the best year yet for your company, you might want to evaluate your content marketing strategy. Read more

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Throwback Thursday: 3 Social Media Sites You’ve Probably Forgotten

Ah, the good ol’ days. Remember when social networking first became a thing? Now it’s part of almost everyone’s daily routine. How often have you found yourself checking your Facebook before responding to your mother’s text message? But let’s not forget where this all started. It’s Throwback Thursday and it’s time to pay tribute to 3 social media sites that got left behind. Read more

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