Trust is important in any relationship, including the one between a company and its customers. People won’t buy your products or use your services if they don’t trust you to act in their best interests.
If you’re wondering what it takes to get customers to rely on you, conventional advertising tactics aren’t necessarily the answer. Although 83 percent of marketers think traditional advertising is the best way to influence buyers’ decisions, only 47 percent of consumers say they trust brand advertising, according to a 2015 study commissioned by Experticity, a company that specializes in improving retail conversions.
As for who they do have faith in, 81 percent of consumers said they trust friends or family, 76 percent trust online reviews, and 70 percent trust third-party experts, according to the study. That means that building strong relationships with customers through high-quality service and support – leading them to think highly of your company and recommend you to friends and family – is more likely to lead to success than tactics like banner ads are.
Content marketing done right can help you foster strong relationships with customers, earn their loyalty, and attract new customers through word-of-mouth. Consider the following tips on how to build trust in your brand.
Concentrate on Your Current Customers
You might find yourself getting fixated on chasing new sales and attracting new customers. However, if you want to build brand loyalty, it’s important to put effort into maintaining strong relationships with clients you already have. Make sure you’re providing top-notch customer support. You want people who are currently using your products and services to have such a great experience that they not only stick with your brand but also recommend it to others.
Put the Customer First
You’ll repel many people if they can sense you only care about conversions and you’re aggressively trying to make a sale. In order to build trust and have successful, long-lasting relationships with buyers, concentrate on the customers’ needs and what you can do to make their lives easier, instead of what they can do for you.
Identifying your customers’ needs is as simple as reaching out to them and asking what they want. Listen to and carefully consider their responses and take action based on their feedback. The simple act of listening will help build trust, according to the marketing software provider Moz.
In addition to building trust, open customer reviews and feedback online will give your business credibility in the eyes of both potential and current clients, according to Marketing Land.
Establish an Emotional Connection
In addition to focusing on your customers’ needs first and foremost, you can win them over by creating an emotional connection, according to Moz. Aim to express your company’s core values, going beyond just delivering high-quality products and services.
You can also connect with customers by showcasing your business’s unique personality. Moz points to the video hosting company Wistia as an example: The company created a video asking for feedback that shows their staff dancing the Hustle.
Ultimately, building trust creates the foundation for a mutually beneficial relationship between the customer and your company. The Traffic Jams team of experts can help your company engage clients, earn their trust, and build your brand with content marketing efforts. To learn more, contact us by calling (855) 599-9998 or emailing sales@trafficjams.com.
