Video marketing has taken off across all forms on the internet. Whether it be integrated, sponsored or bluntly advertised, video marketing campaigns are present in almost all aspects of new media. Described as one of the most results-inducing forms of virtual marketing, video marketing definitely has its advantages. But because it’s so popular, and has become increasingly easy for everybody due to technological advances, it’s easy to get lost in the mix. It’s important to know how to create a strong video marketing campaign so as to stand apart from others and reach the maximum amount of consumers with the positive results. The most successful campaigns incorporate a multitude of tactics and strategies to create effective ads and have these things in common.
They Listen to Their Customers
Consumer behavior dominates the marketing world. When creating a campaign for a brand or product, it’s important to keep in mind the reaction of the customer to this product and campaign. Know the demographics and know the psychographics of your target audience. How will you most effectively reach them? Videos are easy to understand. They are appealing to consumers. They easily provide information to a consumer that the consumer needs, but they won’t fall in love with your product just because you may love it; there is ample research that must be involved.
The Aesthetics of the Campaign Align with the Intended Message
Video campaigns should have a cohesive message across all forums. This means the tone of the video, colors used and different clips on different media should all support the intended message of the campaign. The aesthetics accompanying a marketing campaign must be chosen carefully so as to convey direct and effective messages to a company’s audience. Colors should be representative of the company and the message. The message itself should be representative of the campaign’s end goal, whether it’s by comical means, serious ones, etc. By creating a cohesive campaign that elicits the same emotions throughout, campaign viewers are more likely to recognize the campaign across different forms of media. Choosing aesthetics that motivate a viewer to watch and engage with the content will send the intended message clearly and concisely to the desired audience.
They Incorporate Multiple Forms of Media
Video marketing campaigns that experience a ton of success don’t do so from just one single video placed on their personal website, they are multi-element campaigns. They include a well-designed video, but they also incorporate other forms of media to engage viewers and spread publicity. Using hashtags and encouraging viewers to engage with content in videos spreads exposure effectively and creates buzz on the web, and the video is published on multiple forms of media through shares, likes and re-publishing of the material.
Optimize, optimize, optimize!
Popular video campaigns are popular because they are searchable. They are searchable because they have been optimized and are utilizing the internet’s capabilities to the fullest. SEO, search engine optimization, is the process of attracting traffic from the “natural” (or unpaid) search results on search engines and is essential for your company or product to gain exposure. Successful SEO is what makes you searchable to your audiences, and what exposes your campaign and brand most effectively.
If you’re looking to create a successful video marketing campaign, Traffic Jams can help. Contact us today to learn more, or for assistance in creating the most optimal campaign for your company at (855) 599-9998 or email sales@trafficjams.com.
