
Since the beginning of SEO (Search Engine Optimization), a lot has changed in the Internet World. Old tactics may die out as time goes on, but what truly needs to die out are these 5 SEO myths.

Since the beginning of SEO (Search Engine Optimization), a lot has changed in the Internet World. Old tactics may die out as time goes on, but what truly needs to die out are these 5 SEO myths.

By now you’ve heard of Twitter, Facebook, Google+ and YouTube, along with the benefits that come with setting up a business profile for each. However, is your business on Instagram? Did you know that there are over 300 million monthly active users? This is a huge audience that you can utilize to help market your brand. Here are a few other reasons to get on Instagram:

Well, it looks like the content marketing cat is out of the bag when it comes to B2B organizations. The fact is this: whether you’re targeting your everyday consumer or the director of operations at a large firm, content marketing works. Although 93% of B2B marketers use content marketing to gain more clients (CMI), many in more traditional industries are still holding onto outdated ideas about how to interact with their target market online.

Businesses are encouraged to have an online presence, and we strongly agree with that. However, having a website is no good if you don’t maintain it and keep up to date with changes. Google has recently announced one such change.

On Wednesday, April 22, all major social media sites will go offline for 24 hours to recognize Earth Day 2015. Executives at Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Tumblr, Snapchat and Reddit were all present at a top-secret meeting Monday, March 30 where ideas were passed around on how to properly recognize this year’s Earth Day. After hours and hours of heated debate, it was decided that they would all shut down operations for the day.

When digital marketing experts speak of a digital marketing campaign, often times they only touch on factors like social media, SEO, and building a reputation on the Internet. Another important digital marketing strategy is using email marketing to your benefit. Here are 7 reasons email marketing should be a part of your cohesive SEO plan.