By now you’ve heard of Twitter, Facebook, Google+ and YouTube, along with the benefits that come with setting up a business profile for each. However, is your business on Instagram? Did you know that there are over 300 million monthly active users? This is a huge audience that you can utilize to help market your brand. Here are a few other reasons to get on Instagram:
Engage with your target market
Instagram is a visual platform, and people are more likely to engage with visuals than written posts. A study done by Forrester found that Instagram posts create 58 times more engagement per follower than Facebook and 120 times more than Twitter.
Show your brand’s personality
Through creative posts, infographics, videos and more you can show off your brand’s unique personality and in return gain trust from your audience. Whether it’s through humor or industry stats, Instagram allows you to be creative and show off your product while staying connected with your followers.
Increase website traffic and SEO rankings
Instagram is great for increasing your website’s traffic. You can put a link to your website in your bio, and post your most current blogs/infographics as a screenshot with a link in the description. With more website traffic, you’ll see an improvement in your SEO ranking. What is SEO? It stands for search engine optimization, and is defined as your site’s overall ranking on search engines. Where you place on search results is huge, because over 2.5 billion people use search engines worldwide.
Do you need social media management for your business? Call Traffic Jams today at (855) 599-9998 to speak with one of our SEO specialists.
