If you’re a business owner who’s new to blogging or even if you’ve been at it for a while, coming up with ideas that your audience wants to read and that are good for your SEO doesn’t always come naturally. And if you’re an expert in your field, you may have so many ideas that you’re quickly overwhelmed.
When it comes to Search Engine Optimization, there are a few practices which you should definitely avoid. Some are obvious, others aren’t so obvious. Here are four SEO practices you need to avoid:
At one point in time, Twitter was considered a social media outlet for people to broadcast their lives down to the last detail. Though in some cases, that’s still its use, it is now one of the most efficient outlets for a business to gain brand awareness and traffic to their website. Not only does it increase brand awareness, but it allows for simple brand reputation management. The better your brand interacts on sites like Twitter, the better its reputation. If you’re wondering how to make Twitter work for your business, you must follow some basic steps to see success.
Facebook can be a pretty lonely place for brand new business pages that don’t have a follower base ready to go. With an algorithm that favors those who pay to play and a social model that basically ensures you’re operating in a vacuum, page likes have become high value currency for businesses new to the social media game. And, while Facebook isn’t the only social platform on the internet, it is an essential piece of the SEO puzzle for many businesses.
Over the years, Yelp.com has grown in popularity and now has the power to make or break a business. If you’re unfamiliar, Yelp is a website that allows users to post reviews about their experience with businesses. The ranking system is on a scale of one to five stars, along with a comment if the reviewer so chooses to post one. If you’re an established business with a strong customer base, this can be a blessing. But for businesses just starting out or with a rocky reputation, Yelp can be a nightmare. So, how can you use Yelp to your advantage?
In the world of digital marketing, plans and strategies must be cohesive or they won’t reach their full potential. Sometimes there are missing pieces, and more often than not, a major missing piece is a simple video marketing strategy.