Author Archives: TJ Smith

5 Things to Note about Panda 4.2

google panda update

Panda 4.2 has recently been released by Google, and is the latest version of its algorithm which rewards and punishes websites based on whether or not those sites have quality content. Although Google has been relatively quiet about the change, it has been confirmed via Twitter that the Panda refresh will take a few months to complete. Panda 4.2 has come as a bit of a shock for marketers and SEO specialists, and many are unsure how the change will impact them. Here’s what we know so far about Panda 4.2: Read more

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4 Web Design Mistakes That Are Stunting Your Organic Traffic

Web Design Mistakes

Perfecting your digital marketing strategy isn’t just about social media and other off-page SEO factors. A lot of how your website ranks is how your website design is optimized for SEO. Although web design may just seem like an aesthetic factor of your brand, it actually has a lot to do with your site’s impressions and conversions. Here are some common web design mistakes that are made that lower your site’s traffic: Read more

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3 Free Ways to Find Content Inspiration for Your Website

free ways to find content ideas for your blog

If you’re a business owner who’s new to blogging or even if you’ve been at it for a while, coming up with ideas that your audience wants to read and that are good for your SEO doesn’t always come naturally. And if you’re an expert in your field, you may have so many ideas that you’re quickly overwhelmed. Read more

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4 SEO Fails that are Easy to Avoid

4 seo fails to avoid

When it comes to Search Engine Optimization, there are a few practices which you should definitely avoid. Some are obvious, others aren’t so obvious. Here are four SEO practices you need to avoid: Read more

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How to Make Twitter Work for Your Business

Twitter for business

At one point in time, Twitter was considered a social media outlet for people to broadcast their lives down to the last detail. Though in some cases, that’s still its use, it is now one of the most efficient outlets for a business to gain brand awareness and traffic to their website. Not only does it increase brand awareness, but it allows for simple brand reputation management. The better your brand interacts on sites like Twitter, the better its reputation. If you’re wondering how to make Twitter work for your business, you must follow some basic steps to see success. Read more

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How to Get More Facebook Likes with Facebook Ads

how to get facebook likes with facebook ads

Facebook can be a pretty lonely place for brand new business pages that don’t have a follower base ready to go. With an algorithm that favors those who pay to play and a social model that basically ensures you’re operating in a vacuum, page likes have become high value currency for businesses new to the social media game. And, while Facebook isn’t the only social platform on the internet, it is an essential piece of the SEO puzzle for many businesses. Read more

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