It is no longer a question whether or not you should optimize your website for mobile users, you ultimately must. If you still need some convincing, here are 5 solid reasons you should consider:
- Improved User Experience: Mobility is something that people everywhere have become accustomed to. They expect companies to have a website that directly translates to their mobile phone, and if they can’t access it from anywhere, often times the consumer dismisses the company altogether. 74% of visitors are more likely to return to a mobile friendly website, which is all due to a positive user experience (UX). Many people use their smartphones to search for products that they are interested in buying, and the usability of your website on mobile devices is crucial so that users can easily make their desired purchase. Typically users are looking for quick access to company contact information, links to social media profiles, and click-to-call button. The easier it is for a consumer to find you, the better.
- Increased sales: 58% of American adults have a smartphone, so keep in mind that if you are not optimized for 58% of America to visit your website on their smartphone, you are missing out on potential customers and sales. Mobile users have a short patience as they are accustomed to immediate gratification. Statistics also show that mobile users are likely to spend more than desktop users (Fast Company), which implies that without mobile integration you will be losing out on increased sales from mobile users.
- A reduced bounce rate: First and foremost, a bounce rate is defined as the percentage of visitors to a particular website that leave the site after viewing just one page. According to a 2012 Google survey, 61% of users were likely to leave a site if it wasn’t mobile friendly. The implementation of mobile friendly optimization directly translates into a lower bounce rate, meaning more people stay on your site and are more likely to visit it again! Your bounce rate affects your overall performance on the web, as it plays a part in determining the quality of your website. Not only will users visit more than one page on your website, they will also spend more time, increasing the length of their sessions.
- Better engagement: Consumers prefer brands that engage with them as opposed to those who don’t. Mobile optimization allows for users to easily navigate through your website. If a positive experience is evoked then visitors are far more likely become repeat visitors.
- Growth: Given from the above, mobile optimization simply promotes the growth of your company. Mobile users become repeat users and then refer you to their colleagues, friends, and family, and before you know it your website’s page rank has increased and you regularly gain traffic. If you expand your company to the mobile platform, your company or business grows.
Overall, mobile website optimization is now more of a requirement as it is expected from your average consumer.
The next question is whether to have a mobile website or to have a responsive design on your desktop that reformats for mobile devices. Stay tuned for a future blog post so you can decide which one is right for you.
Looking to make your website smartphone friendly?
Contact Traffic Jams today at 855-599-9998 to speak with one of our marketing consultants or fill out our contact form to have us call you.
