Social media plays a huge role in SEO strategies, for both B2B and B2C. Having constant, relevant content for and interaction with your audience helps boosts your company’s brand awareness. One such social media profile that’s increasing in SEO popularity is Pinterest.
Pinterest is a content sharing site, which people can use to share pictures and links to articles, recipes, projects, news, etc. When people share this content, it’s referred to as “pinning”. Users can create boards to “pin” the different media to. Because it’s easy-to-use and customizable, Pinterest has a reported 70 million users worldwide. So how can you use this social media platform to your benefit?
If you’re B2C, you can showcase your product by sharing pictures or tutorials/demos/recipes on Pinterest. It’s also great for audience engagement, because you’re notified each time someone “re-pins” your content. Pinterest also provides an inside look at your customer’s lifestyles, because you can see what other boards and pins they have and what they’re interested in. Each pin you create allows you to put a description, so you can customize your brand’s image and message through those descriptions.
For B2B companies, Pinterest helps boost your overall website’s SEO because the descriptions for each pin you create are an opportunity to add more SEO friendly keywords. Like with B2C, if you offer a product or service you can use Pinterest to demonstrate it. Pinterest continues to rank high in search results for how-to and demo searches, so keep that in mind and you can easily show off your product to prospects when they search your targeted keywords.
Do you need social media management for your SEO strategy? Call Traffic Jams today at (855) 599-9998 or email sales@trafficjams.com for more information.
