Your business is more visible than ever; if you make it that way. Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky.
Facebook emerged originally as the giant hub for social networking and then for business networking. But as other platforms began to grow, the role of Facebook in the business marketing mix got a little skewed. Long story short, Facebook marketing is still effective. However, just like all marketing strategies, your Facebook page requires regular maintenance to both reach and impact your audience.
Know the Essentials
Your address, your hours and your business description are all vital to your page. Think of the essentials as the quick answers to your FAQs. Your Facebook page is like a search browser; when you search a business in Google you are provided with basic information and directed to more information when you click links. Facebook, in that sense, is similar.
Use Networks
Facebook algorithms filter content to what it thinks its users want to see. It processes a user’s activities like likes, shares and comments along with their preferences to create a personalized feed it thinks that user would prefer. Your content will have a higher likelihood of popping up on your audience’s feed if you utilize trending topics or audience interest. Create posts that incorporate your business message and a trending topic. Tag relevant people in your posts and create public events for more reach.
Make it Visual
Social media is increasingly accessed on mobile devices, which limits the amount of space you have available for advertisement. To stand out on a mobile news feed, make your post visual. Create a graphic that takes up your entire space in the feed and attach a link so that users can redirect to your website when they click on the visual.
Post with Purpose
Visibility and credibility go hand in hand. When you’ve gotten yourself in front of your audience it is crucial that your content gives them a reason to click it. Facebook posts should provide relevant information that pertains to business objectives. These posts must also be conveyed to an audience in an engaging way. There is a fine line between posting regularly and over-posting, so pay attention to your target audience’s patterns and responses to posts to find your optimum post amount.
Promote your Facebook
After you’ve gone through the work making your page relevant on a Facebook feed, promote your page outside of the site. Make your page easy to find by creating a button on your website that links to your Facebook page. You can also include your Facebook link in a tab in your email signature. Link your social media accounts together so that you when you’ve posted on one platform, the post is visible from others. Make your page as easy to access as possible so your audience can quickly reference it.
When you know how to make the most of your platform, you’ll begin to see your marketing efforts pay off. By maintaining a Facebook page that updates regularly with useful and engaging information, your audience will take notice. Traffic Jams’ social media marketing strategy focuses on desired outcomes by creating a plan unique to business objectives. Contact us at (855)599-9998 or fill out our contact form to learn more about your business’s place in the Facebook marketing world.
