If you don’t already use Twitter as a part of your online marketing strategy, now may be a good time to start. For a long time, the common misconception has been that Twitter is simply a social media outlet for users to share useless information about what they’ve done that particular day. It’s actually a great outlet for businesses to connect with people in their niche.
Google and Twitter, though they have not yet announced finite details, are reported to have a deal in the works that would push tweets into people’s Google searches. Both Google and Internet users trust tweets as a legitimate source of information, and with the two teamed up, they can very well be unstoppable.
With approximately 1.17 billion users, Google is the largest search engine in the world. That means that approximately 17% of the world uses Google regularly. Tweets will be indexed in “real-time” allowing searches to include breaking news faster than ever before.
If you’re familiar with the purpose of SEO, then you’ll understand why this is such great news for internet marketers. If tweets are indexed in Google searches, then it will boost up sites SEO, therefore leading to more site traffic.
Here is how everyone benefits from the Google and Twitter deal:
What’s in it for Twitter?
For years, Twitter has been trying to make its user experience for non-users pleasant (unlike its big brother, Facebook). Now, they are making it even more enjoyable by allowing non-users to see tweets in Google search. This will help them acquire new users who have a misconception of what Twitter is, once they see that Twitter is both easy to use and delivers valuable (Google-worthy) information. Twitter not only gains exposure but the opportunity for more advertising revenue. Promoted tweets will most likely make their way into Google searches, resulting in more impressions thus more money for Twitter.
What’s in it for Google?
Google used to have a similar deal with Twitter back in 2009, which, expired in 2011. Google had assumed their social network, Google +, would be extremely successful and buzzworthy and provide all of the real-time posts they needed to keep a similar feature; however, that was not the case. Though Google + (plus) still matters for ranking reasons, the overall success was a bit of a flop. For years Google has had to wait for bloggers or news-sites to report a story for it to show up on their news tab in the search engine, but now they can go back to the most updated real-time source; Twitter.
Twitter offers Google something it didn’t have before: 500 million fresh snippets of news per day. Between the hashtags and “Trending topics”, if something newsworthy has happened; it’s on Twitter. So now not only does Google have access to more real-time data for a better user experience, it also has the ability to monetize Adwords inventory against real-time cultural trends and/or consumer needs. Talk about the rich getting richer!
What’s in it for my business?
Twitter is already extremely important to any digital marketing plan. It helps in ranking for your preferred keywords as well as assists in establishing a brand identity and making it easy for consumers or other businesses to contact you in a somewhat personal way.
Now, there could be a lot of opportunity in knowing what the most popular searches are in real-time. Using Twitter more frequently and manipulating your tweets in ways that they relate to trending topics will now land you an extra spot in Google searches.
So, get ready for the Google/Twitter deal to take effect and get tweeting or let us tweet for you!
Does your social media strategy need to be revamped?
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