Email Marketing- Duh, right? But very few companies use this tactic properly. In fact most don’t even use it consistently. Email Blasts – These blasts should be used with landing pages that allow the user to see the special offer without being distracted by the rest of the site or complicated navigation. Email Newsletters – Share your last 3-4 blog articles and/or subpages you feel are essential in the conversion process. These should be educational in nature, not “salesy.”
Organic Search Engine Optimization (SEO) – Pages need continual optimization as the algorithm changes almost daily, and the competitive landscape changes hourly. Generating off page content that links back to your target page is a tactic that also should be practiced, especially for competitive terms.
Online Advertising/PPC– This isn’t for every B2B but most can benefit tremendously. We recommend a combination of advertising on Google, LinkedIn, Yelp, Twitter, Facebook and Google+. Depending on your business, there are advertising plans that are both cost effective and measurable as far as ROI.
Content Marketing – Sharing relevant content with your customers and prospects is essential in today’s marketing ecosystem. Provide content that will solve customers’ pain, help them understand how something works, explain your product and service benefits, or offer insight on subjects that are timely or useful.
Social Media Marketing – Engaging with your customers and fans on various social networks is essential to marketing success in 2015. People spend the majority of their time online using social media, and companies need to keep up if they want to stay relevant.
Need a B2B marketing strategy that won’t let you down? Traffic Jams can help! Call us at 855-599-9998 or fill out our contact form here.
