Category Archives: Social Media

Social media is a tricky tool in the business world.  If used properly, it can boost the rate of success for a small business.  If it’s done poorly, a business will definitely see the effects.  In a world heavily connected to the internet, a virtual presence is necessary for a small business to thrive.  And while there are certainly some existing tools that make communication easier for businesses, one must be careful in how these tools are used.  Hashtags can link a company to the right audience, but #hashtagsonhashtags about how much you #lovehashtags can send the wrong impression to your targeted audience. Take a look at some of our do’s and don’ts for businesses utilizing the social media world. Read more

Social media is a great way for consumers to connect with your brand, no matter what your service or product may be. However, this is additionally a simple outlet for customers to complain about a negative experience with your brand. With that being said, it’s important to not only promptly respond to those who have had a negative experience, but to additionally know how to respond and make the situation better. Did you know that approximately 70% of businesses ignore customer complaints on Twitter? Stand out from the majority; here are 5 tips for dealing with negative tweets on Twitter: Read more

Ah, the good ol’ days. Remember when social networking first became a thing? Now it’s part of almost everyone’s daily routine. How often have you found yourself checking your Facebook before responding to your mother’s text message? But let’s not forget where this all started. It’s Throwback Thursday and it’s time to pay tribute to 3 social media sites that got left behind. Read more

It’s officially the Holiday season, and it’s time to get as much out of your social media marketing as possible. Here are some social media marketing tips to make your social media profiles shine this holiday season: Read more

It’s hard, if not impossible, to log-on to social media platforms such as Twitter, Facebook, or Instagram, and not see a hashtag. The symbol once known as the “pound sign” has taken on a life of its own in the digital age and now has many helpful qualities for businesses. The symbol was first used on Twitter as a way to categorize messages and highlight keywords and topics. Placing a hashtag in front of a word or phrase serves to aggregate all mentions of a tag on whatever social media platform it is used on. Read more