If you’re a business owner who’s new to blogging or even if you’ve been at it for a while, coming up with ideas that your audience wants to read and that are good for your SEO doesn’t always come naturally. And if you’re an expert in your field, you may have so many ideas that you’re quickly overwhelmed.
Well, it looks like the content marketing cat is out of the bag when it comes to B2B organizations. The fact is this: whether you’re targeting your everyday consumer or the director of operations at a large firm, content marketing works. Although 93% of B2B marketers use content marketing to gain more clients (CMI), many in more traditional industries are still holding onto outdated ideas about how to interact with their target market online.
Email Marketing- Duh, right? But very few companies use this tactic properly. In fact most don’t even use it consistently. Email Blasts – These blasts should be used with landing pages that allow the user to see the special offer without being distracted by the rest of the site or complicated navigation. Email Newsletters – Share your last 3-4 blog articles and/or subpages you feel are essential in the conversion process. These should be educational in nature, not “salesy.”