Author Archives: TJ Smith

Branding in Color: Are You Sending the Right Message?

The first step to branding your business is deciding exactly what the message is that you want to convey. Once you’ve decided on the message you want to send and the emotions you want to evoke- the next step is deciding exactly how you’re going to do so. There are a large variety of ways to brand your business, all of which ultimately point back to your logo, website design, and product. With that being said, one of the most important and foundational components of branding is which colors you decide to use to brand your business. People see color before they have the chance to absorb anything else. Not so surprisingly, different colors evoke different emotions and yield different results of how people see brands. Read more

Wearables and SEO

As wearable technology becomes more common and feature-rich, it’s clear that it is changing the world. It makes businesses more efficient, people more health-conscious, and life more futuristic; but what effects will wearables have on SEO (Search Engine Optimization)? Read more

5 Free Tools for Social Media Management

Most businesses do a good job of posting to their social media accounts regularly. This is a great way to keep followers and customers engaged and up to date on what is happening with your company. But posting and giving information is only half of what Social Media can do for you and your business. The other half is the information that your followers can give you from careful monitoring. Monitoring your social media accounts allows you to gain information about your followers that will help you better you services or products to fit their needs. Read more

5 Reasons to Use Google Analytics

Most people have heard of Google Analytics, and know it’s important, but don’t fully understand why and how Google Analytics works for a website. Google has a variety of tools that are accessible to businesses, and it’s important to know which are a good fit for your website. Google Analytics is one that is beneficial for every business, if not completely necessary. Here are five reasons why: Read more

The 9 Ingredients of a Delicious Blog Post

Have you ever wanted to replicate a recipe, but didn’t know all of the ingredients? It’s almost impossible to perfect something without following some kind of recipe or guidelines. There are many different benefits of blogging. However, the only way to genuinely benefit from blogging is to create high-quality blogs. Here are some of the most important ingredients to a juicy and delicious blog post. Read more

Give your marketing some gas.