Every marketer has their go-to tools they use to keep their social media up and running. We mix and match these tools according to our biggest needs but we’re always on the lookout for something better. Whether you use all social media platforms or just a few, here’s a list of 10 social media tools every marketer is definitely thankful for this holiday season.
You probably don’t remember the corner you cut when you originally set up your digital marketing strategy. In fact, there were probably a few things you either neglected or swept under the rug due to cost or some other factor that made it unappealing at the time. Sometimes we get away with things, but other times, these digital marketing mishaps will come back to haunt you. They might not kill your business, but they will probably cause more work to fix than they would have if you’d just taken care of the task originally. If you’re just starting out, stay ahead of these 5 digital marketing ghosts that will no doubt come back to haunt you.
The key to a successful marketing strategy is to create solutions for your specific business. What will work best for you? And how? These are questions your marketers should address before implementing any tool in a marketing strategy. Marketing automation is a tool that many think dominates the marketing mix. As leads become more frequent and harder to keep track of, marketing automation is a popular option for marketers to turn to. It’s is used by companies of all shapes and sizes and may seem like the holy grail of marketing, but it’s important to know the basics before you leap in.
Your website serves as the hub of your business. Your social media, blogs and extra content all lead back to your original website. The copy on your landing pages is crucial to turn leads into conversions. It has the ability make or break sales, boost or hinder your reputation and sets an overall tone to your business. If you feel like you’re not getting the conversions you should be, maybe it’s time to look at your copy. Check out some expert copywriting tips to spruce up your website.
It seems like video is popping up everywhere. Company websites, social media and personal messages all have video content and the number of online videos continues to grow. Personal videos create fame through internet shares and exposure. Social media sites have changed algorithms to accommodate the demand, and it would seem the trend is here to stay. What does this mean for your business? Great video content doesn’t come without cost, but many see great benefits as well.
Anybody new to the AdWords campaign game might feel a little in over their head. It seems simple at first, right? Click a few buttons, describe your product and sell it to the world. Then you actually start and see you have to calculate numbers. Then you have to set parameters using terms you don’t understand. Then you watch as Google magically does something to launch your campaign. Then you see that the campaign delivers less than desirable results.