Social media plays a huge role in SEO strategies, for both B2B and B2C. Having constant, relevant content for and interaction with your audience helps boosts your company’s brand awareness. One such social media profile that’s increasing in SEO popularity is Pinterest.
Mobile optimization is something that savvy webmasters and business owners have been doing for years. But, with the recent Google algorithm update that actively penalizes unresponsive sites, designing for handheld devices is no longer optional. It’s a necessity if your business intends to compete online.
Since the beginning of SEO (Search Engine Optimization), a lot has changed in the Internet World. Old tactics may die out as time goes on, but what truly needs to die out are these 5 SEO myths.
By now you’ve heard of Twitter, Facebook, Google+ and YouTube, along with the benefits that come with setting up a business profile for each. However, is your business on Instagram? Did you know that there are over 300 million monthly active users? This is a huge audience that you can utilize to help market your brand. Here are a few other reasons to get on Instagram:
Well, it looks like the content marketing cat is out of the bag when it comes to B2B organizations. The fact is this: whether you’re targeting your everyday consumer or the director of operations at a large firm, content marketing works. Although 93% of B2B marketers use content marketing to gain more clients (CMI), many in more traditional industries are still holding onto outdated ideas about how to interact with their target market online.
Businesses are encouraged to have an online presence, and we strongly agree with that. However, having a website is no good if you don’t maintain it and keep up to date with changes. Google has recently announced one such change.