The average internet user sees thousands of ads a day. They pop up in the corners of social media sites, they show up in sliders above websites and they stack up in inboxes. The odds of a marketing campaign getting strong visibility become increasingly difficult for marketers in this digital age, so what makes the difference between a campaign with wild success and a campaign that flops? Most marketers will tell you it all starts with a strong brand identity.
Your business is more visible than ever; if you make it that way. Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky.
If there’s one thing we know about search engine optimization, it’s that Google’s algorithms frequently adjust. This is partly due to marketing and human interaction, and partly due to rapid advances in technology. We’ve come to realize that keeping that top spot on Google’s search page is just as hard and reaching it, so we’ve put together some tactics that will keep you competitive in 2017.
The holiday season is the perfect time for businesses to draw in new clientele. Promotions, seasonal products and other perks generate a high volume of leads for a business and attract new customers. This year, extend your customer relationships past the holidays. Once you’ve drawn in the newbies, keep them! Keep in touch with them through productive, targeted marketing to bring them back to your stores. By paying attention to these tactics, you will retain new customers and strengthen relationships with old ones.
Every marketer has their go-to tools they use to keep their social media up and running. We mix and match these tools according to our biggest needs but we’re always on the lookout for something better. Whether you use all social media platforms or just a few, here’s a list of 10 social media tools every marketer is definitely thankful for this holiday season.
You probably don’t remember the corner you cut when you originally set up your digital marketing strategy. In fact, there were probably a few things you either neglected or swept under the rug due to cost or some other factor that made it unappealing at the time. Sometimes we get away with things, but other times, these digital marketing mishaps will come back to haunt you. They might not kill your business, but they will probably cause more work to fix than they would have if you’d just taken care of the task originally. If you’re just starting out, stay ahead of these 5 digital marketing ghosts that will no doubt come back to haunt you.