Email has been a staple in the marketer’s toolkit as long as email has been around, and it’s showing no signs of giving up that spot. That’s because email has been, and is predicted to consistently continue as, one of the strongest channels for engaging and converting audiences. But despite the advances in technology, graphics and mobility, the formula for a successful email marketing campaign has stayed largely the same. Certain best practices stay constant throughout the years and guarantee a higher success rate. We’ve listed a few below.
You’ve most likely realized at this point that internet marketing involves much more than just, well, marketing. With Google and other search engine algorithms measuring your credibility and worth, internet marketers have to appeal to both machines and humans to succeed. Website responsiveness addresses both of these parties. It is so important that without a responsive website, your marketing efforts will mean nothing.
If you have a website or blog, you know you need to use keywords. Keywords are the key words (or phrases) embedded in your internet content that make it easier for people to find your site through search engines. They hugely help your website’s visibility over time, if done right. These can hurt your marketing efforts when you use them too often or for purposes that try to cheat the search engine system. So how can you make the most out of your keywords? Here are the most commonly asked questions that non-marketers ask us about keyword usage.
The average internet user sees thousands of ads a day. They pop up in the corners of social media sites, they show up in sliders above websites and they stack up in inboxes. The odds of a marketing campaign getting strong visibility become increasingly difficult for marketers in this digital age, so what makes the difference between a campaign with wild success and a campaign that flops? Most marketers will tell you it all starts with a strong brand identity.
Your business is more visible than ever; if you make it that way. Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky.
If there’s one thing we know about search engine optimization, it’s that Google’s algorithms frequently adjust. This is partly due to marketing and human interaction, and partly due to rapid advances in technology. We’ve come to realize that keeping that top spot on Google’s search page is just as hard and reaching it, so we’ve put together some tactics that will keep you competitive in 2017.