We use Google for everything. From finding the next restaurant we will eat at, to hiring a plumber (and everything in between) these journeys often start with a simple web search. But what factors affect the results shown to the user? Search engine optimization (SEO) plays a huge role in what pages platforms show first, but what about the aspects that are out of a company’s control? Read on to learn about 4 factors that influence your search result.
SEO is essential to any business that expects to flourish in the modern age. A company may offer exceptional service, but users must be able to find a brand in Google’s SERP (search engine results page) or all that business potential is wasted. While Google’s algorithm is largely secretive, there are many tips and tricks to boost search ranking. One important factor is linkbuilding, or increasing the number of links on other webpages (inbound, or backlinks) that point toward your own.
Advertising your business using SEO and social media is necessary, but it also opens your business to criticism, especially with rating and review websites such as Yelp, Google Reviews, Amazon, Angie’s List, Facebook Reviews, TripAdvisor, etc. With these review sites acting as the new word of mouth, it’s especially important to have a strong digital reputation.
Many businesses and brands, from Fortune 500 companies to small-business owners, realize the need for good SEO and the potential benefits they can get with respect to brand awareness and exposure. SEO is a vital component in improving a business’s visibility and overall searchability online – but does it offer any additional value for businesses aside from increased exposure? Why is SEO such an important part of digital marketing strategies?
Google processes more than 40,000 search queries every second, which translates 3.5 billion searches per day and 1.2 trillion searches per year, according to internetlivestats.com. To rank among the top search results (your main goal through SEO), you can entice users to click your link through a meta description.
In today’s digital marketing world, trends and tools are constantly evolving and changing to appeal to the consumer – whether that be through social media, internet, television, or third-party applications (and this is just touching the surface). While the need for marketing has been and always will be essential – the way that businesses market their products and services, as well as what platforms they’re using, has changed drastically.