We use Google daily. When we need to know something quick, it’s the first resource we think of. Have you ever wondered how Google determines what information and which sites to present to you first? Often, we supply even the vaguest of terms and still receive detailed and helpful search results that get us the answers or information we want.
Our smartphones and smart devices such as Amazon’s Alexa and Google Home are becoming more commonplace as consumers have come to love the simplicity, speed and usability of these devices. Nearly 20 percent of all searches are done through voice, and with the growing popularity of smart speakers and consumers making their homes ”smart,” business owners and marketers have already started implementing voice search SEO as a part of their long-term goals and strategies to drive traffic.
Blogging is an important marketing tool, because it adds a human face to your business. It’s relatively inexpensive to start a blog, and the positive implications are endless. For a small business especially, blogging is a strategic tool that can increase customer traffic and create solid sales leads.
Small businesses often overlook the importance of establishing an online identity. As more and more people search for local services online, it’s critical for your business to have a digital presence.
Social media shares and posts are by and far the most common method for most businesses to push new or important content. It’s quick, it’s easy and it has the potential to reach a large audience. Marketers struggle though, as social media continues to evolve, to distribute content to the right audiences at the right time. While they may reach a large number of people, social media posts don’t necessarily promote qualified leads or content consumption. And while it is still considered necessary in most cases in the online marketing environment, other forms of content distribution may make a greater impact on your audience engagement. These overarching methods provide ways to distribute content effectively and efficiently to targeted audiences.
Marketers find no shortage of advice online about marketing best practices, marketing trends, and marketing do’s and don’ts. In an ever changing environment, a lot of this advice is outdated within a matter of months. There are some pieces of advice, however, which are not and will not ever be true. We’ve listed them here.