Why you should use Marketing Automation for Your Business

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What is Marketing Automation?

Marketing automation is simply the use of technology to automate marketing processes. It includes methods such as email marketing, scheduling social media posts, monitoring ad campaigns, and much more. This special software helps increase revenue, keep track of dataand maximize efficiency. Read more

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Five Key Benefits of Email Marketing for your Business

Emails are one of the most effective ways of promoting products and services. According to Statista, 293.6 billion emails have been sent and received daily in 2019 and is expected to increase to almost 350 billion in 2023. This displays the significance of email marketing and its rapid growth. Furthermore, we will explain what the five key benefits are and how it is beneficial to your business. Read more

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The Utilization of Hashtags and their Similarities to SEO Keywords

Whether you have a personal or business social media account, hashtags play a significant role in boosting your online presence. SEO keywords can be described as keywords or short phrases that help people find a website using a search engine. Similar to SEO keywords, hashtags are designated keywords that get your or content discovered by other users to find information on a specific topic. Read more

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The Past and Present of SEO

Since the inception of the Internet, there has been a need to categorize the information contained on it. For businesses, search engine optimization (SEO) serves as the link between this information and the users searching for it. The main purpose of SEO is simple – to optimize a web page so that users can find it. But over time, the methods of achieving this have changed. Read more to learn about some key differences that have occurred in SEO strategy over time. Read more

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4 Factors that Affect Your Search Result

We use Google for everything. From finding the next restaurant we will eat at, to hiring a plumber (and everything in between) these journeys often start with a simple web search. But what factors affect the results shown to the user? Search engine optimization (SEO) plays a huge role in what pages platforms show first, but what about the aspects that are out of a company’s control? Read on to learn about 4 factors that influence your search result. Read more

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NoFollow Links: Good, Bad, Or Neutral?

SEO is essential to any business that expects to flourish in the modern age. A company may offer exceptional service, but users must be able to find a brand in Google’s SERP (search engine results page) or all that business potential is wasted. While Google’s algorithm is largely secretive, there are many tips and tricks to boost search ranking. One important factor is linkbuilding, or increasing the number of links on other webpages (inbound, or backlinks) that point toward your own. Read more

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