GEO vs. SEO: 6 Must-Know Differences

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Attention: AI generated this blog with human editorial oversight to ensure accuracy.

If you’ve been immersed in the world of digital marketing, you’re probably familiar with SEO (Search engine optimization). But there’s a new term making waves: Generative engine optimization, or GEO. So, what’s the difference? In this post, we’ll answer the common question, “What is generative engine optimization (GEO)?” and explore six key differences between GEO vs. SEO. Read more

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Top 5 email marketing mistakes to avoid

Image of a laptop with email symbols and a target with an arrow in the middle, along with text reading "Top 5 email marketing mistakes to avoid."

Attention: AI generated this blog with human editorial oversight to ensure accuracy.

Everyone makes mistakes, but when it comes to email marketing, those slip-ups can lead to more than just a red face. They can impact your bottom line, damage your brand’s reputation, and send your carefully crafted messages straight to the spam folder. Read more

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Why you should use Marketing Automation for Your Business

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What is Marketing Automation?

Marketing automation is simply the use of technology to automate marketing processes. It includes methods such as email marketing, scheduling social media posts, monitoring ad campaigns, and much more. This special software helps increase revenue, keep track of dataand maximize efficiency. Read more

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Five Key Benefits of Email Marketing for your Business

Emails are one of the most effective ways of promoting products and services. According to Statista, 293.6 billion emails have been sent and received daily in 2019 and is expected to increase to almost 350 billion in 2023. This displays the significance of email marketing and its rapid growth. Furthermore, we will explain what the five key benefits are and how it is beneficial to your business. Read more

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The Utilization of Hashtags and their Similarities to SEO Keywords

Whether you have a personal or business social media account, hashtags play a significant role in boosting your online presence. SEO keywords can be described as keywords or short phrases that help people find a website using a search engine. Similar to SEO keywords, hashtags are designated keywords that get your or content discovered by other users to find information on a specific topic. Read more

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The Past and Present of SEO

Since the inception of the Internet, there has been a need to categorize the information contained on it. For businesses, search engine optimization (SEO) serves as the link between this information and the users searching for it. The main purpose of SEO is simple – to optimize a web page so that users can find it. But over time, the methods of achieving this have changed. Read more to learn about some key differences that have occurred in SEO strategy over time. Read more

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