Anybody new to the AdWords campaign game might feel a little in over their head. It seems simple at first, right? Click a few buttons, describe your product and sell it to the world. Then you actually start and see you have to calculate numbers. Then you have to set parameters using terms you don’t understand. Then you watch as Google magically does something to launch your campaign. Then you see that the campaign delivers less than desirable results.
There is a lot to learn to fully understand the science behind your AdWords campaign and beginners often have a hard time understanding all of it together. It’s frustrating to put money into a plan that you don’t understand the return on, but there are a few things you can take complete control of. If your AdWords campaign isn’t doing what you need it to do, take a look at a few easy AdWords fixes below.
Use Your Keywords, AND Your Negative Ones too!
Your keywords enable searchers to find whatever it is you may be advertising; this is key to your success. Negative keywords hold just as much power! By setting negative keywords or creating negative keyword lists, you eliminate unnecessary clicks and searches by users who have no interest in your product or service, ultimately saving time, clicks and money.
Pay Attention to ALL Your Metrics
Click through rate (CTR) seems to be a popular term in the AdWords world, but remember CTR is not the only metric that drives your campaign. If you focus only on one metric, though it may rise, the others could take a hit. In order to be completely successful, all vital metrics should align to ensure healthy balance between click volume, cost per click and conversions to make a profit.
Quality Score Matters
Your quality score can get a little complex but to keep it simple, always optimize for a higher one. If there’s a place you’re going to invest time learning, this is it. Though it changes regularly, better quality scores mean higher ad positions or lower costs for your current ad position.
If You’re Not Mobile You’re Not a Business
By now it should go without saying that mobile capabilities must be incorporated into everything you do. Still, it goes ignored by many companies. % of searches are made on a mobile device and if that statistic isn’t enough to convince you, Google and it’s all powerful algorithms are punishing those who don’t jump on board. Mobile is not a maybe.
Remember that AdWords campaigns will not show you results overnight. Patience and planning is key to create long term, successful campaigns that develop definitive results. Trial and error is part of the process to create campaigns that cater directly to your target audience. If you’re looking to further promote your business, let Traffic Jams help! Our experienced marketing professionals can help you develop a plan to help your business. Call us today at (855)599-9998 or fill out our contact form.
