Author Archives: TJ Smith

Love Your Web Design: Tips and Tricks to Make Viewers Swoon


Even though you show love to your web viewers all year long, Valentine’s Day is the perfect time to do a little something extra.  If your website isn’t quite receiving the kind of attention you had hoped for, know that your content is most likely not the problem.  There are many elements that go into creating a popular website, and there are plenty of things you can do to catch the eye of a few viewers.  So forget the boxed chocolates and candies.  This Valentine’s Day, be sweet to yourself and your viewers with a few tweaks to your site that are sure to attract all your different types of onlookers. Read more

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Responding to Negative Tweets

Social media is a great way for consumers to connect with your brand, no matter what your service or product may be. However, this is additionally a simple outlet for customers to complain about a negative experience with your brand. With that being said, it’s important to not only promptly respond to those who have had a negative experience, but to additionally know how to respond and make the situation better. Did you know that approximately 70% of businesses ignore customer complaints on Twitter? Stand out from the majority; here are 5 tips for dealing with negative tweets on Twitter: Read more

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How to Make the Best of Your Video Marketing Campaign

Video marketing has taken off across all forms on the internet.  Whether it be integrated, sponsored or bluntly advertised, video marketing campaigns are present in almost all aspects of new media.  Described as one of the most results-inducing forms of virtual marketing, video marketing definitely has its advantages.  But because it’s so popular, and has become increasingly easy for everybody due to technological advances, it’s easy to get lost in the mix.  It’s important to know how to create a strong video marketing campaign so as to stand apart from others and reach the maximum amount of consumers with the positive results.  The most successful campaigns incorporate a multitude of tactics and strategies to create effective ads and have these things in common. Read more

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Keyword Terminology You Should Know

One of the first things to acknowledge when diving into the logistics of keyword terminology is the difference between keywords and search queries. Though both terms are parts of pay per click campaigns, etc., they do vary greatly in true meaning. Keywords are phrases or words that are bid on in PPC campaigns. Search queries are what is actually typed into search engines that trigger ads to show. Search queries are often misspelled, in a random order, but contain the keyword being bid on in the PPC campaign. In order to have a truly successful digital marketing strategy and PPC campaign, you must know some of the important terms used when developing a strategy. Read more

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Throwback Thursday: 3 Social Media Sites You’ve Probably Forgotten

Ah, the good ol’ days. Remember when social networking first became a thing? Now it’s part of almost everyone’s daily routine. How often have you found yourself checking your Facebook before responding to your mother’s text message? But let’s not forget where this all started. It’s Throwback Thursday and it’s time to pay tribute to 3 social media sites that got left behind. Read more

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Social Media Marketing for the Holidays

It’s officially the Holiday season, and it’s time to get as much out of your social media marketing as possible. Here are some social media marketing tips to make your social media profiles shine this holiday season: Read more

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