5 Free Tools for Social Media Management

Most businesses do a good job of posting to their social media accounts regularly. This is a great way to keep followers and customers engaged and up to date on what is happening with your company. But posting and giving information is only half of what Social Media can do for you and your business. The other half is the information that your followers can give you from careful monitoring. Monitoring your social media accounts allows you to gain information about your followers that will help you better you services or products to fit their needs. Read more

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5 Reasons to Use Google Analytics

Google Analytics

Most people have heard of Google Analytics, and know it’s important, but don’t fully understand why and how Google Analytics works for a website. Google has a variety of tools that are accessible to businesses, and it’s important to know which are a good fit for your website. Google Analytics is one that is beneficial for every business, if not completely necessary. Here are five reasons why: Read more

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The 9 Ingredients of a Delicious Blog Post

Have you ever wanted to replicate a recipe, but didn’t know all of the ingredients? It’s almost impossible to perfect something without following some kind of recipe or guidelines.  There are many different benefits of blogging. However, the only way to genuinely benefit from blogging is to create high-quality blogs. Here are some of the most important ingredients to a juicy and delicious blog post. Read more

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Hashtags: How They Can Help Your Business

It’s hard, if not impossible, to log-on to social media platforms such as Twitter, Facebook, or Instagram, and not see a hashtag. The symbol once known as the “pound sign” has taken on a life of its own in the digital age and now has many helpful qualities for businesses. The symbol was first used on Twitter as a way to categorize messages and highlight keywords and topics. Placing a hashtag in front of a word or phrase serves to aggregate all mentions of a tag on whatever social media platform it is used on. Read more

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5 Things to Note about Panda 4.2

google panda update

Panda 4.2 has recently been released by Google, and is the latest version of its algorithm which rewards and punishes websites based on whether or not those sites have quality content. Although Google has been relatively quiet about the change, it has been confirmed via Twitter that the Panda refresh will take a few months to complete. Panda 4.2 has come as a bit of a shock for marketers and SEO specialists, and many are unsure how the change will impact them. Here’s what we know so far about Panda 4.2: Read more

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4 Web Design Mistakes That Are Stunting Your Organic Traffic

Web Design Mistakes

Perfecting your digital marketing strategy isn’t just about social media and other off-page SEO factors. A lot of how your website ranks is how your website design is optimized for SEO. Although web design may just seem like an aesthetic factor of your brand, it actually has a lot to do with your site’s impressions and conversions. Here are some common web design mistakes that are made that lower your site’s traffic: Read more

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