Most people have heard of Google Analytics, and know it’s important, but don’t fully understand why and how Google Analytics works for a website. Google has a variety of tools that are accessible to businesses, and it’s important to know which are a good fit for your website. Google Analytics is one that is beneficial for every business, if not completely necessary. Here are five reasons why:
Panda 4.2 has recently been released by Google, and is the latest version of its algorithm which rewards and punishes websites based on whether or not those sites have quality content. Although Google has been relatively quiet about the change, it has been confirmed via Twitter that the Panda refresh will take a few months to complete. Panda 4.2 has come as a bit of a shock for marketers and SEO specialists, and many are unsure how the change will impact them. Here’s what we know so far about Panda 4.2:
When it comes to Search Engine Optimization, there are a few practices which you should definitely avoid. Some are obvious, others aren’t so obvious. Here are four SEO practices you need to avoid:
Content, content, content! When it comes to on-page SEO, we love to talk about how content is king – maybe so much so that we often overlook a very lucrative SEO opportunity: images. Properly optimized images can help bring in highly qualified search engine traffic that you might otherwise be missing out on. And, depending on your industry, could be a great opportunity to capitalize on traffic where your competitors aren’t.
Since the beginning of SEO (Search Engine Optimization), a lot has changed in the Internet World. Old tactics may die out as time goes on, but what truly needs to die out are these 5 SEO myths.
When it comes to on-page SEO optimization, you’ve probably heard that you all need is great content and let the backlinks start rolling in. But, great content isn’t enough if you want your website to get found in the SERPs. On-page SEO is an important factor for helping the search engines determine rank your web pages so that they can better serve their users.